Top 10 Reasons You Need a Digital Marketing Strategy
At the risk of sounding like the opening soundbite of every futuristic war movie…the world has changed, and nothing is the same. The same is true about the way you reach your customers. Running a successful business in this post-pandemic world requires you to have a few reliable digital tactics. Every business needs to reduce […]
Digital Marketing for Beginners
In its simplest form, digital marketing is leveraging online tools to help you do business. Whether that’s your website, an engaging Instagram feed, or building great case studies, the principle remains: building your brand online will build up your relationships with both existing and potential customers. Digital marketing is all about having the right tools […]
Types of Digital Marketing
Digital marketing is a multi-faceted monster. If you’re wading into the digital marketing pool wondering where to start and what to do, you’re not alone. Which channels should you be on? What do SEO and PPC really mean? What are the advantages and disadvantages of each of the different types of digital marketing? The mind […]
Solving Your Chaotic Marketing Tech Stack With Hubspot
Trying to figure out the perfect marketing tech stack can be challenging at best and chaotic at worst. More often than not, it likely stretches closer to the chaotic side of the spectrum. And that chaos becomes a problem when you realize that optimizing your marketing tech stack is essential to ensuring that your company […]
Digital Marketing: How to Take Your Brand to Greater Heights
Whether you lead a business or an organization, digital marketing may very well be a defining moment for your brand and digital presence. There are numerous digital marketing companies to choose from, and that can add to the already daunting tasks on your plate. Sometimes all we need is an introduction to calm our apprehensions […]
Why Startups are Better Off Outsourcing Digital Marketing
Like a tender shoot just peeking out of a garden patch, startups need a lot more investment to grow versus other established plants and vines out there. The unique nature of a startup – lots to manage to get off the ground, tight budgets and a limited in-house team – makes it ideal for outsourcing […]
Getting Started with Email Marketing
8 Hot Tips For Getting Started With Email Marketing MK Consulting is back-back-back again with more magical marketing tips to help you navigate better communication with your clients. This time, we’ve got 9 easy, punchy tips to: Choose an email marketing service provider There are so many out there! And it’s important to find a […]
What is Digital Marketing?
Oh boy. The harder question to answer would be, what is digital marketing? It’s here as you click through my site. It’s on Instagram as you go through feeds of studded leather jackets for your Poodle. It’s on Google as you try to find the spiciest quesadilla offered in the tri-State area. It’s a mixed bag and […]
Why Startups are Better Off Outsourcing Digital Marketing
Like a tender shoot just peeking out of a garden patch, startups need a lot more investment to grow versus other established plants and vines out there. The unique nature of a startup – lots to manage to get off the ground, tight budgets and a limited in-house team – makes it ideal for outsourcing […]
Why Keyword Research Requires a Strategic Marketer
Research into rules for optimizing SEO results is kind of like pulling dandelions. Just when you thought you had it under control, three or four more little buggers have popped up to complicate your day. With billions of requests every hour, it is truly staggering to try to wrap your head around just how effective […]