At the risk of sounding like the opening soundbite of every futuristic war movie…the world has changed, and nothing is the same.
The same is true about the way you reach your customers.
Running a successful business in this post-pandemic world requires you to have a few reliable digital tactics.
Every business needs to reduce the gap between potential customers and their products and services by creating some level of brand awareness through marketing. However, a lot of businesses have gone online and therefore, companies now prefer to market their products using digital means.
If you want to stay ahead of the game and thrive in this marketplace, you need to embrace the Digital Age and put forward an effective, data-driven Digital Marketing campaign.
Here are 10 reasons why everyone needs digital marketing to grow their companies.
1. It Will Give You Direction
Without any digital media marketing strategy, your company is not only missing out on business opportunities but is also without direction. A business without a clear direction is simply not planning for success and that is a losing approach.
Having a reliable digital marketing strategy for your business is like having a roadmap for your business. It helps you to know what you want to achieve, set clear goals to achieve it, and keep track of your progress through metrics and analytics. Any speed bumps you encounter can be dealt with efficiently by referring back to your plan; your operations remain organized and you can continue to reach your goals.
2. It Shows Who Your Audience Or Customer Base Looks Like
For your business to thrive online, you have to know the marketplace. In the business world today, the competition for a market share is fierce and getting fiercer by the day. Other businesses and companies like you are–right at this moment–putting in the hard work to take over your share of customers.
However, with the right strategy under your belt, you’ll have an idea of what your audiences look like–and how to get their business. Making well-informed and accurate decisions that you can implement across your business will boost your conversation rate and keep your piece of the pie on your plate.
3. Your Competitors Are Already Doing It
Real talk time! While you are still trying to decide whether to integrate digital marketing into your business model, your sharky competitors are already leveraging the strategy to take over your market share! Don’t get left behind.
It may interest you to know that as of 2019, digital marketing software is projected to amount to more than $43.8 billion, and mobile ads are expected to rack up to $65.9 billion in revenue? That is a bandwagon you need to get on…yesterday.
Your competitors are serious about digital marketing. So stop shying away from going digital. Invest more in a dedicated and comprehensive digital strategy for better online marketing and sales results.
4. You Need It To Understand Your Customers Better
Relationships are at the heart of any effective marketing effort. You need a digital marketing strategy to maintain a close relationship with your new, existing, and prospective customers.
Although a popular saying has it that “the most measurable medium” is digital, tools like Google Analytics will only tell how many visitors your website has attracted, and not the sentiments, thoughts, or emotions of such visitors. Are your customers happy? Would they recommend you? Were visitors to your site captivated by your product or service?
That’s why you need to use some other advanced digital marketing tools to identify if your customers are satisfied with your website or not. Armed with that information, you’ll be able to hone in on ways to improve the customer experience and their needs.
5. It Gives You An Online Value Proposition
The most important thing a customer craves is bigger, better, now.
What can you offer that your competitors can’t? What difference does your brand make compared to others?
An outstanding digital value proposition built around the personas of your target audiences can go a long way to making your brand stand out from the crowd. This strategy will attract new customers and ensure that the old ones remain loyal to your brand.
The secret is to use a competitive content marketing strategy to engage your target audience and integrate your content marketing strategy with other marketing channels (like Email and social media marketing).
6. It Helps You Run Your Brand Effectively
One of the important reasons why you need a digital marketing strategy for your brand is for proper integration and organization. A scattered, inconsistent brand identity across platforms is a huge marketing faux-pas.
It’s pretty common to come across a company whose digital marketing operations are carried out in different silos where the departments can complete their tasks without much cohesion with each other. The result is a lack of streamlined, logical, coherent content.
Most successful digital marketing campaigns, for instance, don’t rely solely on digital channels like social media ads to generate leads but work better by integrating with other traditional marketing channels. As they say, the more you work together, the happier you’ll be!
7. It Helps You Assign Adequate Resources
With just a traditional marketing approach, it will be more difficult to answer some vital questions like “what advertising channels do I invest in?” because only a digital approach provides you with the accurate metrics to answer such questions within the digital marketplace. If you are unsure about where you are going based on accurate metrics and analytics, your resource allocation will most likely be inaccurate, like shooting a thousand arrows and missing the actual target most of the time. Read: wasting time, money and human resources.
8. It Ensures You Don’t Waste Money Via Duplication
A job done twice…is a waste of time and energy. Another important reason you need a digital marketing strategy is that the traditional marketing approach does so little to prevent you from wasting your hard-earned money on duplicating your marketing efforts.
Without a well-defined digital approach, your company can waste a lot of resources on various tools or channels, chasing your tail in terms of marketing operations.
9. It Gives You Agility In Today’s Digital Marketplace
Digital Marketing is the best lubrication your business needs to run without much friction.
Take a look at some of the kings of digital marketing, like Google or Amazon, that boast high online dominance. One thing they all have in common is their constant innovation, with new digital approaches, to attract new consumers and keep them for the long term. To stay ahead of the game, they always have to be innovating, evolving, trying new things.
You can only match the pace of these top brands (or at least come close to it) if you develop a dynamic digital marketing strategy that is open to growth. Change is good; step out of your comfort zone.
10. It Guarantees High Optimization
The fact is, companies can’t run successful digital marketing campaigns without optimizing their websites. But do they?
Well, most businesses with websites typically have some kind of analytics. However, most senior managers don’t always know how to guide their teams in reviewing their analytics and acting based on the data they extract.
To get your business on the right track, you have to get the basics right by strategically relying on analytics to make data-driven decisions. Only then can you continuously boost your online visibility by improving key areas like your website user experience, search marketing, and so on.
Clearly, to cope with the fast-changing world, every business owner needs a good digital marketing strategy. Because that’s the only way they can stay ahead of their competitors.
Want to build an effective, powerful Digital Marketing campaign, but not sure where to start? Megan Killion Consulting is a team of dedicated, experienced professionals who are equipped to support your growing business so you can get the results you want. Give us a shout, and we can start working together to meet your unique Digital Marketing needs.