Whether you lead a business or an organization, digital marketing may very well be a defining moment for your brand and digital presence. There are numerous digital marketing companies to choose from, and that can add to the already daunting tasks on your plate. Sometimes all we need is an introduction to calm our apprehensions or call us into focus.

Let’s look at what digital marketing companies do, the experience of working with them, and where you can go fishing for them!

Digital Marketing Has Its Place and Is Here to Stay

Let’s look at things rationally: Digital marketing exists because there’s a profit to be made from helping others succeed. We can’t do it all on our own. When you hire a marketing agency (digital or not) you’re gathering an army of subject matter experts from graphic design pros, industry research wizzes, creative storytellers, and everyone in-between. This purpose-driven combo fuels the assessment and realization of a website and digital presence that represents who you are and what you could be. By optimizing your appeal and therefore your reach, you can expect increased curiosity about and engagement with what you have to offer.

Particularly for small to medium-sized operations (Startups included), outsourcing this work ensures that no time is wasted laboring over something that is not within their wheelhouses. The riskiness of in-house overhead can be staggering, and the time it takes to assemble the dream team can itself be time better spent on more important day-to-day concerns. If you’re ambitious and want to scale, marketing strategy is essential. If you want to scale responsibly and sustainably, then reaching out to a digital marketing agency and becoming a customer yourself is one of the most sensible things you can do!

You’ve heard the expression “fake it ‘till you make it”, right? Let’s be clear, we’re not advocating cheap tricks or dishonesty. The lesson here is that if you need to take your enterprise to the next level, there is nothing presumptuous about refining or even redefining your online message and presence. You can be authentic without selling yourself short: So much potential success can be squandered by simply avoiding novel choices.

If you’ve come this far, you have something to offer. Do you want to drive engagement and gather a larger audience? Digital marketing is a direct response to this need. Even if your brand’s image shifts drastically, you may discover that it has grown into what it was meant to be all along. The success stories are abundant. A simple internet search will show you the history of brands you’ve likely seen on your social media feed. From recent startups to businesses that have a storied history, digital marketing has been a game-changer for them: and they’ve reached that level with the creativity and discipline of seasoned marketers working diligently to help them rise to the top.

Even if you’re confident in your current marketing ethos and strategy, it may eventually turn out to be a shadow of where you need it to be. Elevating your branding, redesigning your website and app to feel limitless, and re-programming your social media presence to tell a more compelling story are all ways digital marketing companies hone your image – ultimately driving profits beyond expectations. Digital marketing isn’t just important for business owners, but essential.

There are countless digital marketing companies at your disposal, so finding the right fit is imperative. We’d be remiss if we didn’t lay out a couple of key guiding principles in this regard.

The first order of business is to consider if the work they showcase publicly connects in some way with your vision, and what your business or organization has to offer. This will increase the likelihood of chemistry. Their past or current clients don’t necessarily have to be industry peers, but the work the agency has done and is proud enough to advertise should speak to you in important ways. Keep those eyes peeled!

The next step is to treat any preliminary consultation with your chosen digital marketing candidates as if you were interviewing for a position within your own enterprise. From your conversation, do you glean that they work in a way you respect and appreciate? Do they listen attentively to what you have to say, and show enthusiasm for your vision, work ethic, and culture? Ultimately, they’re working for you and should demonstrate without a doubt that their culture jives well with yours. Your future (and well-earned income) is in their hands.

To get started we can’t recommend enough that you browse through the listings at Design Rush. There you’ll find the top-rated companies for your digital marketing needs. This is only the beginning of a new chapter and we can’t wait to read your success story!