Video Marketing in 2022
Video marketing is not dead. In fact, it’s alive, it’s thriving, and it’s not slowing down anytime soon. Marketing tactics are constantly changing, and the rise of video marketing has been a huge addition in the arsenal of B2B businesses trying to duke it out with rivals in a very competitive space. For the last […]
Marketing Statistics
The marketing landscape is in constant flux. It is ever-changing and ever-evolving. Marketing technology, methods, and trends are never static. This is why your company must stay current on industry advances. After all, If your company were to fall behind on marketing trends and tech, while your competitors evolve and change with the times, you’ll […]
How Outsourced MarTech Experts Can Maximize Your Reach & Revenue
When 68% of online experiences start with a search engine, how can you afford not to maximize your digital marketing presence and potential? The digital world offers marketers more points of leverage than we have ever known before—from video marketing integrated with streaming platforms, geo-specific targeting social media campaigns that show banner ads to online […]
How to Warm Up Your Domain for Email Campaigns
Advance warning: warming up a domain won’t require a heating pad, a warm mug of tea, or wool socks–we promise. It will, however, require some preparation, patience, and forethought. Similar to warming up your muscles before a workout to avoid injury, warming up a domain essentially means starting slowly when sending out emails from a […]
How Much Should a B2B SaaS Company Spend on Digital Marketing?
As the adage goes, “you’ve got to spend money to make money.” A B2B SaaS has undoubtedly explored this in the development and testing of their product but may have come across conflicting information regarding marketing their solution. If you’re an entrepreneur who sees the potential and expansive use-case of your product but is not […]
What Is The Difference Between An MQL And SQL?
With the pervasiveness of marketing and digital media, the sales journey doesn’t start or end anywhere in particular. When someone hears of your brand, it could be from an ad, an influence, an obscure Google search, a friend of a friend, or even a conversation overheard at the bar. While your Ideal Customer Profile or […]
How to Find a B2B SEO Agency
It’s a dog-eat-dog world out there for B2B businesses! Success in your market space is all about standing out and wrestling the attention of prospective clients away from the competition. This is the heart of your marketing strategy and any experienced marketing agency will put this at the forefront of their plan. However, there is […]
TikTok and Instagram Story Specifications
Do you find you’ve been having a hard time keeping up with the ever-changing and evolving ‘best practices’ of social media? If you’re a brand looking for a leg up to engage with your customers, or an influencer wanting to reach a broader audience, or even just someone who enjoys posting to social media about […]
Facebook, Instagram and LinkedIn Advertising Specifications
If you’re trying to run a successful business in 2021, then you should be actively trying to create relevant and engaging social media ad campaigns. And that, my friends, is easier said than done. You see, Meta and Microsoft like to make each platform as unique as possible, and that means that what works on […]
Getting Started With Google Analytics
A website will be an enormous dedication of both resources and time for your team. As such, it’s natural that you want to see the results of those efforts reflected in tasty, tasty data and analytics. To help you make the most of your data, Google launched their analytics platform in 2005, but a new […]