The marketing landscape is in constant flux. It is ever-changing and ever-evolving. Marketing technology, methods, and trends are never static. This is why your company must stay current on industry advances. After all, If your company were to fall behind on marketing trends and tech, while your competitors evolve and change with the times, you’ll lose out on customers and revenue, and be left in the dust.

But with the constant flux, how can you ensure that your business stays ahead of the curve? Keeping an eye on marketing data is an excellent method to stay relevant and up-to-date on the newest marketing trends. Whether you’re interested in content marketing, SEO, video marketing, social media, lead generation, email marketing, marketing tech, sales, or advertising, We’ve put together a massive list of current marketing statistics to help your brand stay on top.

Marketing Statistics for 2022

• In-house marketing is used by 41% of B2B companies. (Statista)
• 84% of B2B companies who outsource marketing activities say content creation is the thing they get the most help with. (CMI)
• 25% of B2B companies allocate only 5% of their overall spending on marketing. (Statista)
• Nearly half of all B2B businesses intend to increase their content marketing budget in the next year. (Statista)
• B2B marketers develop half of all their content with the goal of increasing interest and brand recognition. (CMI)
• Over half of all marketers say the top ways in which they track the success and progress of their SEO techniques are organic traffic and keyword rankings. (Hubspot)
• The top two channels used in marketing are social media and a brand’s website. (Hubspot)
• Email marketing offers a 4400% Return On Investment on average. (OptinMonster)
• If a salesperson is introduced through someone in their professional network, 87% of B2B buyers say they have a positive impression of them. (LinkedIn)
• According to 31% of B2B professionals, social selling has enabled them to develop stronger relationships with their clientele. (SuperOffice)
• Lead nurturing experts generate 50% more sales-ready leads at a 33% cheaper price tag. (Invesp)
• Lead conversions are used as a performance metric by 78% of B2B companies. (CMI)
• On a weekly basis, most marketers provide fresh content in the form of blog articles, podcasts, or videos. Many of them go so far as to post new content on a daily basis. (DataBox)
• Blog posts of 2000 words or more are much more likely to rank well in search engines. Those blogs ranked on Google’s first page, typically consist of around 1,447 words. (BackLinko)
• Top-of-funnel marketing material is the type of content that 67% of B2B content creators say they develop the most. (DataBox)
• According to a survey of 500 SaaS companies, PR and news-focused blogs received more traffic than educational or instructional blogs. (Emily Blyford)
• Listicles are 218% more likely to be shared than “how-to” instructional blogs. Listicles also outperform infographics, another popular B2B content marketing tool. (Backlinko)
• Business websites with 30 landing pages or more generate seven times the number of leads than their counterparts who have fewer than 10 landing pages. (TechJury)
• Social media posts with graphics receive 650 times more engagement than posts that are text-only. (Medium)
• 85% of individuals believe online reviews provided by other customers are as trustworthy as personal recommendations. (Bright Local)
• 54% of company decision-makers state they read and study thought-leadership content for more than an hour every week. (LinkedIn)
• After reading a brand’s content, 52% of B2B buyers believe they’re “definitely” more motivated to purchase from them. (MarketingCharts)
• During their sales process, 70% of B2B buyers say they watch videos to help determine whether to buy or not. (Google)
• According to 31% of B2B marketers, email newsletters are the greatest approach to nurturing leads. (CMI)
• Goals are set by 74% of B2B marketers, but only 3% of B2B marketers always meet their goals. (CoSchedule)
• 70% of individuals over 45 years old were receptive to comedy in an email subject line, while humor does not work as well with people under the age of 45. (MarTech)
• The vast majority of people (94%) said they watch informative films to understand more about a company’s product or service, with 84% of them being persuaded to buy it. (HubSpot)
• 50% of customers think a website’s live chat is the most accessible and convenient way to contact a company. (WPForms)
• On average, only $1 is spent on attempting to convert a customer for every $92 spent on recruiting them. (Econsultancy)
• LinkedIn is one of the few professional-oriented social media platforms. So it’s unsurprising that roughly 80% of B2B social media leads come through LinkedIn. (LinkedIn)

The best way to stay on top of the constantly evolving world of marketing is to keep abreast of the latest trends, technology, and statistics. Though this isn’t an exhaustive list of marketing statistics for 2022, we hope that it will help to get you started on following the trends that will keep your company at the top.