Solidifying your Brand Presence Online
You may know your brand inside and out. You may even have a tattoo of it on your ribs that you only show after the fourth glass of rosé, and a mountain of little jingles humming into your phone notes. But what good is all that if your brand is not online, not growing your leads, and not growing your business? […]
Digital Marketing: How to Take Your Brand to Greater Heights
Whether you lead a business or an organization, digital marketing may very well be a defining moment for your brand and digital presence. There are numerous digital marketing companies to choose from, and that can add to the already daunting tasks on your plate. Sometimes all we need is an introduction to calm our apprehensions […]
Leveraging Case Studies to Drive Demand
When you’ve hit a home run in your marketing project, case studies are a perfect victory lap. Case studies are bite-sized packets that put months of struggle into simple terms. While it’s tempting to take a picture of a burning trash can of rejected drafts and edits—that might not be what prospective clients want to […]
Why Millennials Struggle with Adulting
Why are Millennials so odd? Because they can’t even. At this point, we have heard every joke on the sun about millennials. Honestly, though, aside from inheriting all of the baggage from their parents, what did this generation, sandwiched between Baby Boomers, Gen-X, and Gen-Z, ever do to deserve the abuse it receives? From the moment […]
Creating a Lead Management System
Leads = sales in your pipeline, so it’s no wonder why lead management has jumped to the top of many companies’ priority lists as modern sales processes increasingly rely on digital tools, automation software, and multiple channels. If you think managing ten prospects is difficult, consider how difficult it is to stay organized with 1000 or […]
B2B Email Marketing
Stepping into your power through B2B marketing is possible; there is nothing more exhilarating than selling your services successfully to prospective clients, and the fine art of selling that gets you from pitch to close lies within your communication strengths. In this article, let’s get into some tangible and easy B2B email marketing strategies to […]
Must Save Canva Slides
Did you know that brains can process visuals 60,000 times faster than text? The fact is that visuals are more engaging and converting than written content. This is because visuals are easy to digest by your ever-hungry-for-things-to-look-at brain. Unfortunately, creating an array of eye-catching visuals and crafting on-brand visual content is not something marketers look forward […]
Why Startups are Better Off Outsourcing Digital Marketing
Like a tender shoot just peeking out of a garden patch, startups need a lot more investment to grow versus other established plants and vines out there. The unique nature of a startup – lots to manage to get off the ground, tight budgets and a limited in-house team – makes it ideal for outsourcing […]
10 Common Mistakes with B2B Technology Sales Emails
It’s no secret that B2B technology sales emails can be tricky, especially when it comes to subject lines. To help guide you in the right direction, we’ve put together this list of 10 common mistakes to avoid with your next marketing email to decision makers at your target companies and why you want to steer […]
6 B2B Cold Email Subject Lines That Get Responses
When it comes to B2B cold email outreach, your subject line can make or break your campaign. This shouldn’t come as much of a surprise, considering you have very little time to get someone’s attention. You can have the best offer in the world, but if you don’t get the recipient to open the email, […]