Stepping into your power through B2B marketing is possible; there is nothing more exhilarating than selling your services successfully to prospective clients, and the fine art of selling that gets you from pitch to close lies within your communication strengths. In this article, let’s get into some tangible and easy B2B email marketing strategies to assist your company in implementing a more effective B2B email marketing strategy; and why companies who don’t employ B2B email marketing best practices are ultimately destined for marketing failure.
As marketers, we understand that the B2B, or business-to-business, concept defines the flow of exchange involving the sale of products, services or information, and how your prospect may perceive you. But how does the B2B methodology manifest in the type of email marketing you conduct?
Well, unlike a B2C relationship where you are engaging with a consumer and their own subset of needs when working with another business, it’s imperative to understand the macro-narrative of the business strategy; what are they trying to achieve? What are their long-term goals? Your marketing strategy should pivot depending on this.
Why Should Every Company Have a B2B Email Marketing Strategy?
Some interesting factoids:
- For every $1 spent, $44.25 is the average return on email marketing investment (Experian)
- 77% of consumers prefer to receive permission-based marketing communications through email (ExactTarget)
- 72% of B2B buyers are most likely to share useful content via email (Earnest Agency)
The proof is in the pudding; B2B email marketing means more engagement => more leads => more sales => increased revenue potential!
Think of B2B email marketing as yet another tool in your marketing arsenal. If you’re not using this marketing strategy to communicate with your clients, then you’re missing out—BIG time! In a digital world lush with options, it can be difficult to choose a platform that is right for you. Book an initial consultation with us and we can provide some specific advice!
If you’ve gotten this far in your journey to create an effective B2B email marketing strategy, then you’re now ready to tackle a few basic email marketing techniques designed to foster a relationship with your current and future B2B clientele. Maximize your journey with MKC! Our team works tirelessly to deploy a tailor-made marketing strategy to achieve your business goals. We represent your brand digitally all over the web, and understand how to sell your brand to other businesses.
Want to free up some time? Take some of the pressure off and consider outsourcing your B2B email ops, we can surely help!
B2B X MKC, the way to be!