Things to Look Out for When Outsourcing Marketing
The plates are spinning! You’re juggling all the balls furiously! It’s all balanced perfectly, precariously until…crash! For most startups, handling everything in-house is either difficult or flat-out impossible. You’re stretched thin in terms of manpower and budget, and while you may feel like a Jack or Jill of all trades some days, you can’t be […]
To Hire Or Outsource?
Every year companies go to hell and back to answer this highly debatable — and often debilitating — question. You’ll find that many businesses claim to hire their own internal marketing team operating under the assumption that updates happen faster, output is more streamlined, and a greater sense of reliability when you have an in-house […]
How to Develop an Actionable Marketing Framework
When an architect designs a building, is she more concerned with the “why” of the building, or the what and the how? Think of develop an actionable marketing framework as the blueprint to your overall marketing strategy. It’s a template that spells out the exact steps you need to put in place to execute your […]
Introduction To Buyer Personas
When you build out your offerings, you will naturally find yourself gravitating to certain types of individuals or customers. As a young business growing a client base from scratch, these are the customers that you have the most synergy with. Whether it is their complementary ethics, vocabulary, or specialized needs you are well-equipped to serve, […]
A Healthy B2B Marketing Funnel
For any business, a healthy sales funnel is the visual representation of successful prospect-to-customer conversion. At the top of the funnel comes lead generation through qualified, vetted leads. In the middle stage of the funnel is lead nurturing, wherein you sustain your lead’s interest through marketing, content, and ongoing engagement, and at the bottom of […]
How To Better Predict Your Marketing Budget
You don’t need to use divination to foresee costs associated with your marketing budget! Creating a marketing budget is one of your most important — and often, most daunting — responsibilities as a business owner or entrepreneur. The money in your marketing budget is limited, and how you allocate each dollar can make the difference […]
Generational Buying
When you’re building your Ideal Customer Profile or your Buyer Persona, one demographic consideration will be ascertaining which generations your clients belong to. Solidifying your understanding of the dynamic psychologies that link generational groups will help you craft more effective pitches, concentrate marketing efforts in areas that offer the highest returns, and tailor your services […]
Why Nearly 60% of B2B Companies Outsource Marketing
Why do nearly 60% of B2B companies outsource marketing? A recent Corporate Executive Board study noted that an astounding 1,400 B2B customers found that customers completed, on average, nearly 60% of a typical purchasing decision before even conversing with a provider. That means that researching solutions, setting requirements, benchmark pricing, and ranking options are already […]
The Best (and Worst) Marketing KPI’s
Focusing on bad marketing KPIs is like dressing up the perfect Thanksgiving turkey but forgetting to turn on the oven. By the time you’ve corrected, it might be too late. Too often, marketers (even the “expert ones”) will hyper-focus into one or two KPIs and neglect other strategies that drive success. While this might be […]
7 Reasons Why You Should Be Using Industry Jargon
One of the best ways to connect with your ideal clients is by using industry jargon they will recognize. The easiest way to build trust with them is to prove that you understand their industry and that you can speak their language. Not only that but using industry jargon to show that you know what […]