A website will be an enormous dedication of both resources and time for your team. As such, it’s natural that you want to see the results of those efforts reflected in tasty, tasty data and analytics.
To help you make the most of your data, Google launched their analytics platform in 2005, but a new version (named Google Analytics 4) was released in late 2020 with a host of new features that bridge the gap between websites and apps. This is exciting for the B2B sector—no more choosing between custom software deployments and traditional marketing metric techniques.
Measuring the quantity and effectiveness of your online conversions will be the goal for many of those looking into implementing Google Analytics into their marketing tech stack. If that sounds like you, then yes, you’ve come to the right place!
This blog will go over a few of the big picture points of Google Analytics. Setup is a famously complicated topic, and while it may not help you with the nitty-gritty of copy/pasting and programming code, it will provide you with a strong case for why you should seek out an implementation of the Google Analytics platform for your own business, website, and mobile application presence.
How It Works
Like the complex coded signals across the dining room table over thanksgiving dinner, user data is generated during the duration of their stay on your website. Analytics will offer you insights as to where the visitors are coming from, how long they stay on your site, and their behaviors during that time.
This data is then compiled into reports that are easy to read and deeply interactive. Through them, you can gain visibility into what customers are thinking, doing, and deliberating on when visiting your page.
A Deeper Look At This Data
Google Analytics offers you a comprehensive look into what may have previously been a blind spot for your business.
Do visitors reliably add items to the cart? Do they learn more from your “About Us” page before contacting you? Or do they hit a consistent dead end and leave the site?
You can do a lot with this data—for instance, perhaps these dead ends could use more compelling CTA’s. Perhaps a pop-up indicating a sale over a short time frame might encourage more sales than abandoned shopping carts. If you find that any page is converting more effectively than others, consider making it a landing page or, indeed, your site’s dedicated homepage.
The possibilities (like demographic, platform access, and user trend visibility) when you market effectively with accurate data are limitless, and Google Analytics provides a robust platform for doing so with minimal setup.
Implementing Google Analytics For Your Site
The process can get tricky depending on where you host your website, but your technology partner should be able to walk you through the process quickly.
In the shortest terms, setting up a free Google Analytics account will allow you to generate a tracking ID. This ID can then be implemented into your WordPress, Squarespace, Wix, or custom site. Many popular website builders make this functionality as simple as pasting the code into your admin panel, though some will require a bit of coding as seen in detailed guides such as this one here.
While implementing Google Analytics is a high-powered strategy and opens the doors to further optimization, there is one component that can easily be overlooked—your content has to be set up for conversion!
No matter how many visitors you attract or metrics you analyze, the goal is always increased revenue and conversion. That is where an experienced marketer can help through any number of services that offer long-term profits through better inbound.
When you’re ready to not just make the most of your analytics but see them take the shape your vision of success, contact me. There’s no better scaling strategist in B2B, and together, we can take your analytics to entirely new levels.