How To Get Your Marketing Emails Opened
The first thing that should be on your mind when creating an email marketing campaign is how to improve your open rate. Can you imagine if Moses climbed the mountain and came down without the tablets? That’s what it’s like when your emails don’t get opened, and customers walk away without having taken any value […]
Building an Email Marketing Strategy That Works
Subject: [Hello, Blog Reader!] It’s a tale as old as Netscape. Another email marketer, here to talk to you about something relatable and hopefully start a connection. As a reader, you know that an Email Marketing Strategy can be helpful (or at least entertaining) when it’s done right, but downright annoying when it’s done poorly. […]
B2B Email Marketing
Stepping into your power through B2B marketing is possible; there is nothing more exhilarating than selling your services successfully to prospective clients, and the fine art of selling that gets you from pitch to close lies within your communication strengths. In this article, let’s get into some tangible and easy B2B email marketing strategies to […]
10 Common Mistakes with B2B Technology Sales Emails
It’s no secret that B2B technology sales emails can be tricky, especially when it comes to subject lines. To help guide you in the right direction, we’ve put together this list of 10 common mistakes to avoid with your next marketing email to decision makers at your target companies and why you want to steer […]
6 B2B Cold Email Subject Lines That Get Responses
When it comes to B2B cold email outreach, your subject line can make or break your campaign. This shouldn’t come as much of a surprise, considering you have very little time to get someone’s attention. You can have the best offer in the world, but if you don’t get the recipient to open the email, […]
How to do B2B Email Marketing the Right Way
How to do B2B Email Marketing the Right Way: Define your ideal customer profile Are you an idealist? That might make life a minefield of unmet expectations for you, my dreamer friend, but there is value in having ideals! Specifically, for your B2B business, taking the time to define your ideal customer can make all […]
Getting Started with Email Marketing
8 Hot Tips For Getting Started With Email Marketing MK Consulting is back-back-back again with more magical marketing tips to help you navigate better communication with your clients. This time, we’ve got 9 easy, punchy tips to: Choose an email marketing service provider There are so many out there! And it’s important to find a […]
10 Essential Email Hygiene Best Practices For 2021
Think of email hygiene as dental cleaning and maintenance for your customer email list. If you don’t do it enough–or well–then honey, ya bref gon’ stank and no one’s gonna want to kiss you, or, in this case, do business with you. And that’s a crying shame because you’re worth getting to know. Trust me, […]
How to Cold Email: 3 Tips to Stay Professional, and Effective
A beginners guide to cold emailing. Cold emailing can be a great way to reach out to potential customers, but it’s important to do it right. If you don’t know how, this blog post will give you three tips for cold emailing and staying professional, reasonable and effective in your approach. We hope these tips […]
The Ultimate Guide to Cold Emailing
Prefer to listen? Check it out on BuzzSprout Lately, the sales community has been exploding regarding various lead generation methods. Email has gotten a bad wrap as the result of spammy, unpersonalized drivel in decision-makers inboxes. It doesn’t have to be that way. Every SDR wants to know how to craft the perfect cold email, so […]