How to Cold Email: 3 Tips to Stay Professional, and Effective

A beginners guide to cold emailing. 

Cold emailing can be a great way to reach out to potential customers, but it’s important to do it right. If you don’t know how, this blog post will give you three tips for cold emailing and staying professional, reasonable and effective in your approach. We hope these tips help make your cold email campaign successful!

 – Tip #01: Always be professional. Emails are typically low stakes in the grand scheme of business but keep your email language to a higher standard than you would for social media. Your tone should always be appropriate and your message should not come off as aggressive or rude. Use proper grammar and punctuation. 

 – Tip #02: Keep it short. It’s easy to get drawn into a long email, but keep your message as brief and simple as possible. You might be tempted to go on about how you saw this amazing product that solves all of their problems in one fell swoop, but resist the urge! Send them what they need, and nothing more.  This will help you avoid the cringe-worthy experience of having to send a follow-up email confessing that your first contact was too long. 

 – Tip #03: Add value. You’ll want to include something that will make your email stand out from the rest. Consider adding a free resource, valuable tip or article of interest in your message. This shows you are serious about wanting to connect and provides an incentive for them to respond back! 

 If you have any questions on how to cold email effectively, reach out! Our team is happy to help.