Things to Look Out for When Outsourcing Marketing
The plates are spinning! You’re juggling all the balls furiously! It’s all balanced perfectly, precariously until…crash! For most startups, handling everything in-house is either difficult or flat-out impossible. You’re stretched thin in terms of manpower and budget, and while you may feel like a Jack or Jill of all trades some days, you can’t be […]
The Benefits of Outsourcing Key Startup Functions
What are the benefits of outsourcing key startup functions?- You have a great business idea and you’re primed to turn it into a real business. Great! Do you have the design skills to build your brand? Are you equipped to manage the complex finances of a startup? If your answer to some (or all) of […]
Headache to Ideal State
Building the bridge of Transformation for Each Buyer There’s a reason that impersonal sales pitches give people the willies (including us); the seller seems to care way more about themselves and making a quick sale than they do about genuinely getting to know you and helping you make your business better. Effective marketing calls for […]
Why SaaS Startups Scale Faster with Outsourced Marketing
More and more companies have begun to delegate some of the work they do to third parties. This is especially common in SaaS product development companies. At Megan Killion Consulting, we have personally helped many companies quickly scale up to compete with fierce business competitors by helping them outsource product development successfully. With decades of […]
Best Times to Post on Social Media for B2B Sales
If you’ve ever mustered the courage to sing karaoke and accidentally started belting out the chorus to Bon Jovi’s “Livin’ On A Prayer” a little too soon, then you know–timing is everything. So is pitch, but that’s a conversation for another day. I digress. Nothing can ruin a fantastic effort like getting the timing wrong, […]
Building Your Social Media Strategy
Tom Robbins said, “It’s never too late to have a happy childhood.” Social Media Strategy is like that, but for your brand. Whether you’re starting out, honing in on what makes your community special, or leveraging likes for assessing the possible impact of your upcoming business decisions, a solid social media strategy means a solid […]
Building Your Content Strategy
Developing a content strategy means crafting the content that your audience will interact with as they explore your brand and the solutions it offers. It gets its name from first understanding your business goals and later strategically deploying content to achieve these goals. It’s the chocolate mint on the pillow of marketing—a little gift that […]
The Surprising Cost of Building an In-House Marketing Team
If a banana taped to the wall at Basel can sell for $150,000, maybe the relationship between art as aesthetic versus commodity is blurring. Sure, your in-house Instagram posts won’t end up in a London festival (though it’s not impossible?), but the costs may well still creep up as if they did. The money involved also […]
How to Delete a YouTube Video
Whether you accidentally uploaded a lousy take, a glitched file, or even that “very special” video meant for specifically a very special someone, it’s not the end of the world to put the wrong video out on YouTube. The stars on stage have Autotune, remember? Well, we have a set of editing tools that can […]
The Best Times to Post on Facebook
Did you know that the internet has rush hour? The good news is that it’s nothing like the highway. Instead of frustration, delays, and starts and stops, you’re seeing more traffic on your page than any other time of the week! The best part is no honking or left-on turn signals. Facebook has site-specific rush hours, […]