Best Times to Post on Social Media for B2B Sales
If you’ve ever mustered the courage to sing karaoke and accidentally started belting out the chorus to Bon Jovi’s “Livin’ On A Prayer” a little too soon, then you know–timing is everything. So is pitch, but that’s a conversation for another day. I digress. Nothing can ruin a fantastic effort like getting the timing wrong, […]
Building Your Social Media Strategy
Tom Robbins said, “It’s never too late to have a happy childhood.” Social Media Strategy is like that, but for your brand. Whether you’re starting out, honing in on what makes your community special, or leveraging likes for assessing the possible impact of your upcoming business decisions, a solid social media strategy means a solid […]
Building Your Content Strategy
Developing a content strategy means crafting the content that your audience will interact with as they explore your brand and the solutions it offers. It gets its name from first understanding your business goals and later strategically deploying content to achieve these goals. It’s the chocolate mint on the pillow of marketing—a little gift that […]
The Surprising Cost of Building an In-House Marketing Team
If a banana taped to the wall at Basel can sell for $150,000, maybe the relationship between art as aesthetic versus commodity is blurring. Sure, your in-house Instagram posts won’t end up in a London festival (though it’s not impossible?), but the costs may well still creep up as if they did. The money involved also […]
How to Delete a YouTube Video
Whether you accidentally uploaded a lousy take, a glitched file, or even that “very special” video meant for specifically a very special someone, it’s not the end of the world to put the wrong video out on YouTube. The stars on stage have Autotune, remember? Well, we have a set of editing tools that can […]
The Best Times to Post on Facebook
Did you know that the internet has rush hour? The good news is that it’s nothing like the highway. Instead of frustration, delays, and starts and stops, you’re seeing more traffic on your page than any other time of the week! The best part is no honking or left-on turn signals. Facebook has site-specific rush hours, […]
Megan Killion Consulting Ranked As Top Digital Marketing Agency
Megan Killion Consulting has been recognized as a Top 10 Digital Marketing Company in Florida in 2021 by DesignRush. DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design companies, digital marketing firms, and top technology companies. Their platform lists over 9,300 agencies from over 50 different countries and is consulted by thousands […]
How to Write a Great Case Study
Every business in the B2B sector, whether they’re in healthcare, technology, or finance, wants to boast about their case studies. The problem with this approach is that many B2B companies aren’t effectively using their case studies to promote their brand and gain new clients. This article will show you how to write a great case […]
Quick SEO Tips & Tricks
Crawling the ranks of SEO can feel like fighting riptide. Every push forward can peel back by the end of the day. The buoys of stable indexes are gone, and algorithms have come to shape every content delivery service, from searching guides on how to fix appliances to top songs by streamable artists. While there […]
9 Steps to Running a Kickass Qualifying Call
If you’re in front of funnel sales, one of your key responsibilities is to quickly qualify whether or not a customer is worth putting through the sales process. This protects the whole sales team’s calendar and keeps you and the rest of your team from wasting sales cycles on those who will never buy. In […]