“The” List: How to Build It
“The list” is your outbound strategy. Don’t underplay it. In an ideal world leadership will have “the list” built before they hire sales and set them loose. But that isn’t always the case. So on top of individual list building, the ability to create a highly-targeted list of prospects for the org is a key […]
10 Reasons You Should Outsource Marketing
Rather listen to this content? Check it out on BuzzSprout? Marketing can feel like an art and a science, which is also very time-consuming and tricky to get right. This is why many founders choose to outsource their marketing needs rather than learning all the ins and outs of promotion themselves. Here are 10 reasons […]
How to increase ROI with personal branding
Prefer to listen? Check it out on BuzzSprout. Personal branding has come a long way since Tom Peters first coined it in the 1990s. In the age of social media, where anyone with an internet connection can reach millions of people with their ideas and stories, personal branding has taken on an entirely new meaning. Because […]
Investing in Employee’s Professional Development
Would you rather listen to this blogpost, check it out on BuzzSprout. Business success is attributed to many things, but retaining your employees and allowing them to grow is the foundation for a productive workforce. Employee retention is vital, which is why investing in their professional development is essential to success. The benefits of employer-sponsored professional […]
Why is it crucial for B2B tech marketers to know their industry?
Would you rather listen to this post? You can do so on BuzzSprout If you work in the tech industry, chances are you’ve been exposed to a ton of buzzwords. While we might get them right now and then, sometimes those words start to become meaningless. Buzzwords can also be a way to talk about your […]
5 Tips for Ethical Marketing
Would you rather listen to this blog? Hosted on BuzzSprout According to leaders in the field, marketing can either be ethical or unethical. There are many ways to market ethically, but these five tips can be a good starting point. 1) Think about the impact of your marketing. 2) Offer something of value to the consumer. […]