Unlocking the Heart of Your Brand: The Power of Knowing Your ‘Why’

It’s often said that a brand is much more than a logo or a set of colors; it’s a story. A story that begins with a single, compelling ‘why.’ When DesignRush recently featured my thoughts on brand marketing strategy, I emphasized one crucial step that’s frequently overlooked: doing the prework. I’d like to extend a […]

Revolutionize Your Sales: The Game-changing CRM Every MSP Needs

In the dynamic world of Managed Service Providers (MSPs), the business landscape is constantly changing. With the rapid advancements in technology, evolving customer behavior, and fierce market competition, evolution is not enough; MSPs need a revolution. The tool driving this revolution? GlassHive – a Customer Relationship Management (CRM) system designed with MSPs in mind. As […]

Harnessing Authenticity: The Power of Personal Branding in Sales and Marketing

Greetings, professional trailblazers. Megan Killion here, poised to impart some vibrant insights on your sales and marketing journey. Today’s topic? Personal branding, a transformative tool in your arsenal that can drastically alter the dynamics of your professional endeavors. Within the B2B technology terrain, we aren’t merely dealing in the commerce of products or services. Instead, […]

From TCP to ICP: Unleashing the Power of Niching Down and Narrowing Your Focus

When it comes to targeting your ideal customers, many Managed Service Providers (MSPs) are familiar with the concept of a Target Client Profile (TCP). However, taking your marketing efforts to the next level requires a shift towards a more focused and effective approach known as the IDEAL Client Profile (ICP). In this blog post, we’ll […]

MKC Agency Named Top Web Development Agency in Orlando for March 2023 by DesignRush

MKC Agency is excited to announce that we have been named the #1 Web Development Agency in Orlando for March 2023 by DesignRush. This recognition is a testament to our team’s dedication to delivering high-quality website development services to our clients. DesignRush is a B2B marketplace that connects brands with professional full-service agencies, web design […]

International Womens Day: Top Female Leaders to Follow

March 8th marks the 112th year of celebrating International Women’s day. 112 years of fighting for gender equality and anti-discrimination for women worldwide. We have made it far, but challenges still arise for women and it is important now more than ever to make our voices heard. Women have not always had the opportunity to […]

Top Sales & Marketing Leaders To Follow On LinkedIn

We all know it’s worth being active on LinkedIn. This business-based social site is a great place to follow industry leaders and engage with business DMs. Top professionals post tips, tricks, insights, and more. You can absorb many business success tips by reading your LinkedIn feed. We suggest engaging with the original poster and other […]

Best Marketing Campaigns for Telecom Companies

  While the telecommunications sector seems to be teeming with activity, that doesn’t mean that branding and marketing efforts should be compromised or be put to a stop. Since our world in the Information Age moves so fast, it’s not a surprise that consumer behaviors continue to evolve at a rapid pace. These changes in […]

Beware of the Hero Story — A Common Prospecting Failure

For B2B sales, there is no “easy answer” or “one-size-fits-all” solution. There are, of course, great fits, strategies that deliver reliable results when applied correctly—but that’s not what we’re here to talk about today. The complexity of sales hasn’t stopped a few overeager writers from telling tales of techniques that do away with the arduous […]