Stirring the LinkedIn Pot: How to Cook Up Engagement with Spunky Content

In the current digital landscape, the key to building a strong online presence extends beyond mere formalities. Authenticity, audacity, and an unapologetic narrative can transform your LinkedIn profile into an engaging platform. Megan Killion here, to delve into how audacious authenticity and spunky storytelling can spice up LinkedIn engagement. LinkedIn, often misconstrued as merely a […]

Are Social Media Giveaways Effective for B2B Technology Businesses?

As a B2B technology business, you might be wondering whether social media giveaways are worth the investment of time and resources. After all, giveaways are often associated with B2C companies, and you may be skeptical about whether they can be effective in the B2B space. In this blog post, we’ll explore the benefits of running […]

Influencer Marketing Done Right: Tips and Traps to Avoid

Influencer marketing has become a buzzword in the marketing world, but it’s not as simple as just partnering with someone who has a large following on social media. To truly maximize the benefits of influencer marketing, it’s important to follow certain dos and don’ts. In this blog post, we’ll explore how to make the most […]

How B2B Marketers Can Improve Social Media Engagement in 2023

In today’s digital age, social media has become an integral part of B2B marketing strategies. However, with the constantly changing algorithms and increasing competition, it can be challenging for small marketing teams to achieve significant engagement on their social media platforms. In this blog, we will share actionable tips on how B2B marketers can improve […]

LinkedIn Stats 2

We all know that Facebook is the world’s number one social media site, but did you know that LinkedIn is actually older than Facebook? That’s right, LinkedIn has been going strong as a social media network since 2002. And while Facebook and other social media sites cater to everyone and anyone who wants to post […]

Reference For Proper Graphics Sizes—Social Media Posts & Stories

Content is one of the most time-consuming parts of running an effective marketing campaign. In fact, the need to keep up with content demands has given rise to an entire industry of outsourcing, freelancing, and even AI-backed automation. Regardless, the golden ratio should be 50/50—with half of your time dedicated to existing clients and projects […]

TikTok and Instagram Story Specifications

Do you find you’ve been having a hard time keeping up with the ever-changing and evolving ‘best practices’ of social media? If you’re a brand looking for a leg up to engage with your customers, or an influencer wanting to reach a broader audience, or even just someone who enjoys posting to social media about […]

Facebook, Instagram and LinkedIn Advertising Specifications

If you’re trying to run a successful business in 2021, then you should be actively trying to create relevant and engaging social media ad campaigns. And that, my friends, is easier said than done.  You see, Meta and Microsoft like to make each platform as unique as possible, and that means that what works on […]

Inventive Ways To Keep Your Tweets to Tweet Character Limits

It could be considered an art form to consolidate your characters on Twitter, or it could be considered madness. Whether you’ve been using Twitter for years, or you’ve just begun Tweeting yesterday, once you start to use the 280 character restriction as a creative limitation, it will become much easier when crafting the perfect Tweet. […]