Content is one of the most time-consuming parts of running an effective marketing campaign. In fact, the need to keep up with content demands has given rise to an entire industry of outsourcing, freelancing, and even AI-backed automation. Regardless, the golden ratio should be 50/50—with half of your time dedicated to existing clients and projects and the other half spent growing your business through outreach and marketing.
When it comes to creating content quickly, using a program such as Canva will allow you to turn around visual content quickly. When paired with a scheduled content publishing platform, templates will offer you the ability to quickly turn around content and get ahead on those rare moments you’re not putting out fires elsewhere. Check out my blog on using Canva effectively as a casual marketer here!
Once you have created content, the trick will be posting it across platforms with as little delay (and revisions) as possible. With so many platforms to keep up with, this guide will go over the specifics of graphic requirements for a variety of media and tips on what kind of content performs best on which platforms.
Facebook boasts almost 2.9 billion users. As the company scope has grown, its focus is on community-driven content. This community focus means it makes for an excellent place for announcements and to provide more extended feedback to company developments, as many users still access through desktop applications.
| Profile Photo (Business or Personal) | 180 x 180 Pixels |
| Cover Photo (Business or Personal) | 820 x 312 Pixels |
| Shared Image (Newsfeed Post) | 1200 x 630 Pixels |
| Event Image | 1920 x 1005 Pixels |
| Stories Post | 1080 x 1920 Pixels |
Instagram is a quick and user-friendly platform that encourages virality. High-engagement posts perform exceptionally well on this platform since liking is as simple as double-tapping and moving on. With quick shares, easy storing of saved posts, and a very casual atmosphere, your Instagram posts should be high-value without being overcomplicated.
Keep in mind that while posts and reels will remain in your feed, stories will disappear after 24 hours have elapsed. You can make them permanent by “pinning” them to your profile. Pinned stories can easily double as showcasing product features or customer product shots.
| Post (Square) | 1080 x 1080 Pixels |
| Post (Landscape) | 1080 x 556 Pixels |
| Post (Vertical) | 1080 x 1350 Pixels |
| Story | 1080 x 1920 Pixels |
LinkedIn is a powerful networking site that connects professionals across many B2B and niche industries. As such, maintaining a focus on business content is your key to better engagement. Your “Black Friday” posts might not do as well here and may hurt your page ranking or outreach in later posts. Take cues from your network and try to post relevant content that emphasizes new perspectives and diversified learning.
| Profile Image (Personal) | 300 x 300 Pixels |
| Background Image (Personal) | 1584 x 396 Pixels |
| Company Logo | 300 x 300 Pixels |
| Company Cover Image | 1128 x 191 Pixels |
| Shared Image | 1200 x 627 Pixels |
| Life Tab (Main Image) | 1128 x 376 Pixels |
| Life Tab (Company Photos) | 900 x 600 Pixels |
Twitter features up-to-the-minute news for political watchers, business insiders, and others who value quick content. Photos don’t tend to do as well on this platform since the medium has been focused around what was once a 140-character limit (now, thankfully, 280).
Instead of focusing visual marketing efforts on Twitter, your newsworthy posts can quickly reach your followers, and your responses to comments may be bounced back in seconds. Be short and be witty—your followers will thank you.
| Profile Photo | 400 x 400 Pixels |
| Header Photo | 1500 x 500 Pixels |
| Post | 1200 x 675 Pixels |
This quick reference will allow you to set up templates for a faster turnaround on your social media marketing content—something we could all use in the digital age.
If you’re struggling to keep up with the demands of your active social channels, we should get in touch. My unlimited marketing strategies have helped businesses uncover their potential when not chasing the algorithm with a butterfly net. Until next time, happy posting!