Influencer marketing has become a buzzword in the marketing world, but it’s not as simple as just partnering with someone who has a large following on social media. To truly maximize the benefits of influencer marketing, it’s important to follow certain dos and don’ts. In this blog post, we’ll explore how to make the most of your influencer marketing efforts and avoid common pitfalls.
Choose the right influencers for your brand and campaign goals: When selecting influencers to work with, it’s important to consider factors such as their audience demographics, content style, and values. Make sure the influencers you work with align with your brand and your campaign goals.
Build authentic relationships with influencers: Influencer marketing is not just about paying someone to promote your brand. It’s about building genuine relationships with influencers, who can become your brand ambassadors. Take the time to get to know them and their content, and find ways to collaborate that benefit both parties.
Be clear about your expectations and deliverables: To ensure a successful partnership with influencers, be upfront about what you expect from them and what they can expect from you. This includes details such as the timeline, content guidelines, and compensation.
Provide creative freedom to the influencers: While it’s important to set guidelines for the content influencers create, it’s also essential to give them creative freedom to make the content their own. This will help ensure their content feels authentic and resonates with their audience.
Track and measure the success of your campaigns: To determine the success of your influencer marketing efforts, you need to track and measure key performance indicators (KPIs) such as engagement, reach, and conversion rates. This will help you optimize your future campaigns and improve your ROI.
Work with influencers who don’t align with your brand values: Working with influencers whose values don’t align with your brand can be detrimental to your reputation. Be sure to vet influencers thoroughly before working with them.
Micromanage the influencers: While it’s important to set guidelines, it’s counterproductive to micromanage the influencers. Trust them to create content that resonates with their audience and helps achieve your campaign goals.
Use influencers solely for their follower count: Follower count does not always equate to engagement or conversions. It’s better to work with influencers whose audience is genuinely interested in their content, even if their follower count is lower.
Ignore FTC regulations and disclosure requirements: The Federal Trade Commission (FTC) requires influencers to disclose their sponsored content. It’s essential to ensure that influencers you work with follow these regulations, or you risk legal ramifications.
Neglect the importance of ongoing communication with influencers: Building and maintaining relationships with influencers takes time and effort. Don’t neglect ongoing communication, as this can help foster a long-term partnership that benefits both parties.
By following these dos and don’ts, you can build successful influencer marketing campaigns that benefit both your brand and your chosen influencers. At MKC Agency, we specialize in helping B2B technology companies navigate the influencer marketing landscape and make the most of their campaigns. Contact us to learn more.
Want to learn how we can help you maximize your influencer marketing efforts? Contact us today.