What Is An SDR?
No, it’s not just Big Business Card looking to make an extra buck in inventing new business classifications—an SDR plays a dynamic and essential role in the ecosystems of many modern sales teams. A Sales Development Representative has been a role that was once niche in small tech companies. Their prime task is to locate […]
How are B2B and B2C sales different?
First things first…let’s sort out the letters, shall we? B2B stands for “Business to Business” and B2C is shorthand for “Business to Consumer”. In other words, a B2B company is selling products or services meant for other businesses to use, whilst a B2C business is aiming to sell directly to individuals. B2B and B2C have […]
Influence of Emotion on B2B Buying
When you think of emotion and buying, what comes to mind? Impulse-buying? Parking your brain in the garage when you pull out your pocketbook? Making purchases based on the way you’re feeling on a particular day? None of that seems very smart, or business-savvy. What if I told you there is a difference between emotion […]
A Healthy B2B Marketing Funnel
For any business, a healthy sales funnel is the visual representation of successful prospect-to-customer conversion. At the top of the funnel comes lead generation through qualified, vetted leads. In the middle stage of the funnel is lead nurturing, wherein you sustain your lead’s interest through marketing, content, and ongoing engagement, and at the bottom of […]
Why Nearly 60% of B2B Companies Outsource Marketing
Why do nearly 60% of B2B companies outsource marketing? A recent Corporate Executive Board study noted that an astounding 1,400 B2B customers found that customers completed, on average, nearly 60% of a typical purchasing decision before even conversing with a provider. That means that researching solutions, setting requirements, benchmark pricing, and ranking options are already […]
20 B2B Technology Marketing Tips
When it comes to business-to-business technology (also known as B2B technology), your marketing goal should be to target big businesses as your clients, not everyday consumers. In some ways, your marketing goals will remain the same: You still intend to showcase your product and use social media as a platform to promote it (or perhaps […]
B2B Technology Sales Tips | B2B Sales
You’re not setting up a roadside lemonade stand for your B2B business, even if it might be more fun most weeks. For B2B sales, your task is much more demanding than connecting thirst with a cold glass and calling it a day—your job involves bridging the gap between need and want, priority and budget, people […]
How to Know You Need to Outsource Your B2B Marketing
How to know you need to outsource your B2B marketing? It can be hard to find the right fit to pass off your B2B marketing to someone you can trust. These days, many businesses opt to outsource B2B particularly so they can benefit from a low overhead, low risk team of marketing experts. This way, […]
ABM Get Started Guide for B2B Technology Marketing
If you’re new to the concept of ABM, allow us to use a little fishing analogy: inbound marketing is casting a net. Account-based marketing (ABM) is spearfishing. The nature of inbound marketing is that you don’t know exactly who you’ll sell to. You may have a general idea (where you’ll throw your net), but your […]
B2B Tech Marketing Plans – Getting Started
If you’re not a B2B tech startup, you’re not in the right class. You want to go down the hall to Mrs. Beezman’s class. We’ll wait. Ok, so if you ARE a B2B tech company, and you are looking to grow your business through digital marketing, this plan is a good place to start. It’s […]