It has been said that in the 21st century that “all businesses are technology businesses.” The problem becomes that not all technologies are created equally.
Perhaps a better way of starting today’s discussion would be to say that “not all technology strategies are created equally.” There is no shortage of new products on the market that drastically change the workflow of organizations. There seems to be a solution for everything from payroll to automated outreach. But just like there are a lot of sandwich toppings, it doesn’t mean that they all necessarily go together.
Today we will discuss B2B tech consultation—what is it? Why do we need it? And is it right for me? By the end, we hope you understand and appreciate the role B2B tech consultation plays in cutting costs, streamlining workflows, and opening the door to new and profitable operations.
What is B2B Technology?
Before we can begin talking about B2B technology consultation, we need to establish what makes technology “B2B” in the first place.
The term “B2B” stands for “business to business.” The word refers to all enterprises that develop goods and services for other businesses. This might include software as a service (SaaS), B2B marketing enterprises, and general business supply firms. In this light, you can imagine any technology that allows you to do business better to be B2B.
The alternative would be a B2C technology such as an e-commerce platform or social media site that interacts directly with customers. Despite this distinction, many interactions with B2C platforms are mediated by B2B-like properties, such as Google Analytics for integration with your sites, optimization and support for digital ads, and email campaign services that leverage B2C emails to a more significant effect.
If you operate a small business, you will almost certainly need to engage with a B2B provider at some time. It’s critical to comprehend what B2B means, why it matters to your company, and how you can use it to grow on your own.
Why might you need another person behind the scenes making decisions on behalf of your technology? Because no matter how great you are in your chosen field, there might be much more you are unaware of when it comes to the technology available. When you can’t trust pushy salespeople, trust a consultant with experience in the field.
What Does B2B Consultation Look Like?
A B2B consultation, like most consultations, is all about you—your goals, your procedures, and what brought you to call in an expert in B2B technology.
When you first sit down with your B2B consultant, they will work to grasp two primary concepts—where you are now and where you want to be. Suppose today you are frustrated with the number of applications your team uses to accomplish essential functions. You want to be (also known as your ideal state) agile in back-end tech usage. You want employees to seamlessly complete their tasks and grow your business without having to work in the margins of what your current technology affords.
A B2B tech consultation, in this instance, might look like a consultant “shadowing” your team for a day to get a sense of their workflow. From there, they may audit the technology you use to get a sense of what it’s costing you in hours and subscriptions.
While any internal body can undertake this audit period, it takes an expert to suggest improvements and alternatives that leverage multiple SaaS applications from a single source (like a CRM) or an off-the-wall technology that can solve numerous problems at once. Again, a B2B tech-consultant bridges the current state with the ideal state—hopefully saving you subscription fees and productivity hours along the way.
In short, B2B tech consultation is doing business better with modern tools. To be a B2B tech-consultant requires an understanding of marketing, technology, business, and processes—a unique role to fill in the business ecosystem.
If you think you might benefit from high-level analysis of your technology and daily practices, reach out to our team. We’re happy to listen, help you visualize new approaches, and assist you in a profitable transition towards better technology and better business outcomes.