How Much Should a B2B SaaS Company Spend on Digital Marketing?
As the adage goes, “you’ve got to spend money to make money.” A B2B SaaS has undoubtedly explored this in the development and testing of their product but may have come across conflicting information regarding marketing their solution. If you’re an entrepreneur who sees the potential and expansive use-case of your product but is not […]
Creating a Lead Management System
Leads = sales in your pipeline, so it’s no wonder why lead management has jumped to the top of many companies’ priority lists as modern sales processes increasingly rely on digital tools, automation software, and multiple channels. If you think managing ten prospects is difficult, consider how difficult it is to stay organized with 1000 […]
Comparison of CRM Systems
A CRM’s purpose is to collect and manage customer data so that salespeople and marketers can execute their jobs more effectively. CRMs are meant to help keep organizations all on the same ‘internal’ page and are pretty much a requirement for almost every sales-driven company. If keeping track of leads and maintaining client interactions is […]
The Best Times to Post on LinkedIn as a B2B Business in 2022
Yes, it’s another article that goes into my love for LinkedIn—a place where careers are not only found through search tools but also human connection. LinkedIn is a place where creative business people can leverage their educational mindsets and field experience to connect with others they may not have met through any other social channel. […]
Become a Master of your LinkedIn Channels in 2022
As a B2B technology sales, marketing, and business developer, for 15 years, I have seen firsthand the power LinkedIn has to offer. I know what a struggle it is to sell and grow without the platform and have likewise seen the value in using LinkedIn to its full potential. Better than that, I’ve seen people […]
Becoming A Thought Leader (Even if you don’t see yourself as one)
You’ve probably heard the term “Thought Leader” and raised a brow, either in curiosity or doubt. Most of us have been there. Let’s start from the bottom and work to the top! Discover the Thought Leader Within The concept of a Thought Leader exists in various forms and wavelengths, with one common thread: to lead […]
Getting Started With Your Marketing Strategy
You may not know it yet, but a strong marketing strategy is vital for planning the growth and success of your business. A powerful marketing strategy can serve as an essential roadmap for growth and is more important than ever in helping you achieve and maintain your business goals. Whether you want killer growth that […]
What Is The Difference Between An MQL And SQL?
With the pervasiveness of marketing and digital media, the sales journey doesn’t start or end anywhere in particular. When someone hears of your brand, it could be from an ad, an influence, an obscure Google search, a friend of a friend, or even a conversation overheard at the bar. While your Ideal Customer Profile or […]
Average SDR Salaries by Industry
SDRs are undersung heroes of the sales world—helping to make connections and solutions appear out of thin air. While many envision a sales role in terms of suits and boozy lunches, the truth is that initial contact is often the hardest step. Business owners have busy schedules and aren’t too fond of strangers coming in […]
Why Video Marketing Is Taking Off
With more people than ever before now cut off from traditional marketing spaces (namely collaborative office environments or production studios), a few have taken it upon themselves to create grist for the media mill in their own time. This is leading to an explosion of niche creators who are all fighting for a spot on […]