With more people than ever before now cut off from traditional marketing spaces (namely collaborative office environments or production studios), a few have taken it upon themselves to create grist for the media mill in their own time. This is leading to an explosion of niche creators who are all fighting for a spot on algorithmic trending and content delivery streams.
If Binging with Babish can go from a Reddit user posting recipe interpretation to the owner of a multi-story dollar property in Brooklyn, NYC, in a few years, you can begin to understand how the demand for streamable video content is pushing marketers into this new media space.
Not new in the traditional sense—video marketing such as commercials or animated billboards have been around for decades. What is new is the fact the cost of entry (media assembling tools, editing suites) has never been lower. In fact, the device you are reading on is most likely capable of advanced video content creation without any additional cost.
Video marketing is an essential tool for reaching users and retaining attention—all the while diversifying your feed and offering the potential for new marketing tactics. This blog will go into some statistics concerning the state of video marketing and suggest some ways you can make the most of your new video marketing strategy.
Video Marketing Statistics
Wyzowl has been putting out a list of video marketing statistics for years now. They are invaluable when understanding how other businesses implement video in their marketing strategies today.
- 96% of video marketers will either increase their ad spend (67%) or maintain it (29%).
- More than 99% of marketers who use video will continue to do so in their next year.
- 89% of video marketers plan to include YouTube in their marketing strategy.
With so many new marketers jumping into the trend or expanding their reach within the space, companies who are interested in augmenting their strategies must do so before saturation. That means you, too!
Every day, 1 billion hours are spent on YouTube. If you could capture even a sliver of that by monetizing your expertise into helpful content, imagine the attention your business would receive.
Why Multiple Feeds Matter
The algorithms push engagement, but not all feeds are created equally. A stale graphical feed may be overcome on Instagram by the effective use of reels. Or, migration efforts can be made to translate fans from one social account over to liking another, more profitable account.
For instance, if you have a popular weekly video, consider premiering that video on a high-conversion platform such as your website. Doing so before the video is released through social media channels means you are drawing viewers to where you ultimately hope they end up—a platform that encourages spending and conversion.
Multiple streams, whether they be YouTube, mobile-friendly social media, or even slice-of-life updates on a quickfire platform like Twitter, each offer you the ability to attract more viewers—and potential clients.
Easy Video Strategies
Keeping viewers engaged is half the goal of a good content marketing strategy—the rest is optimizing that content for conversion. When you consider how much more flexibility video offers over a static post, you can see how this content has the potential to be of higher value.
Simple tips for content expansion:
Animating your existing infographic assets!
Create a custom GIF!
Show off what makes your life unique through IG stories!
Call for customer submissions to be featured on your page!
Are you looking for more tips on making video marketing a part of your success? Contact me today to learn more about our unlimited packages, social media audits, and complete outsourcing to efficiently produce your critical marketing materials.