How to do B2B Email Marketing the Right Way
How to do B2B Email Marketing the Right Way: Define your ideal customer profile Are you an idealist? That might make life a minefield of unmet expectations for you, my dreamer friend, but there is value in having ideals! Specifically, for your B2B business, taking the time to define your ideal customer can make all […]
Building Sequences in Hubspot
People often ask me what my most impactful content is. The truth is, as business owners and entrepreneurs, it’s hard to find time to create email content that makes a difference and captures your prospect’s precious attention! While Hubspot sequences might not be the most exciting endeavor on your to-do list, Building Sequences in Hubspot […]
Reasons Outsourcing Your B2B Marketing Will Benefit Your Business
When you really think about it, outsourcing is really just a fancy term for delegating. And all effective leaders know that the key to succeed in business and save on your most valuable resource (time!) is to delegate according to your team’s strengths. So why would outsourcing your B2B marketing to a company of talented, […]
B2B SaaS Marketing Guide
Let’s start with the basics, shall we? SaaS (Software as a service) is a cloud-based software solution in which software providers deliver applications to users over the internet. If you’re still reading, then you’re squarely in that field–your business offers software as a service to other businesses– and you are looking for some help to […]
How to Create a Website for Your Business in Less Than an Hour
How to create a website for your business in an hour (or less…) DIY your whole life, including your business website! It doesn’t take a rocket scientist to create a functional website – in fact, you can do it in an hour or less! Get your business online and let’s get into four easy steps […]
Getting Started with Email Marketing
8 Hot Tips For Getting Started With Email Marketing MK Consulting is back-back-back again with more magical marketing tips to help you navigate better communication with your clients. This time, we’ve got 9 easy, punchy tips to: Choose an email marketing service provider There are so many out there! And it’s important to find a […]
16 Cold Email Subject Lines for B2B Technology Sales
When it comes to cold emails, your goal is simple: to get attention. Which, it turns out, is not very simple at all. Your prospects are constantly prioritizing their email inbox, even setting up filters and rules to organize their messages to respond to important and urgent notes as efficiently as they can…and filter out […]
Canva – The Casual Marketer’s Superpower
Once you’re past the algorithmically generated highs of viral posts, you are greeted with a rather harsh truth: your picture of a smoothie bowl isn’t going to change the world. I’ll give you a minute to recover from that blow. Most content marketing posts are component parts of a larger strategy. You’re not announcing pivots, […]
What is Digital Marketing?
Oh boy. The harder question to answer would be, what is digital marketing? It’s here as you click through my site. It’s on Instagram as you go through feeds of studded leather jackets for your Poodle. It’s on Google as you try to find the spiciest quesadilla offered in the tri-State area. It’s a mixed bag and […]
Should you Automate Outreach on LinkedIn?
Just because you don’t like unexpected emails doesn’t mean businesses don’t. Often, a company is actively searching for solutions to help them grow or better address problem areas. Even better would be if you, as a salesperson, can spot a position for improvement and sell yourself to them. But how to get to that point. […]