People often ask me what my most impactful content is. The truth is, as business owners and entrepreneurs, it’s hard to find time to create email content that makes a difference and captures your prospect’s precious attention! While Hubspot sequences might not be the most exciting endeavor on your to-do list, Building Sequences in Hubspot with proper mastery and using email sequences suited to your goals, it can be an effective tool to help you achieve your marketing aspirations and increase sales. Let’s explore how to make Hubspot work for you and not the other way around.
With the email sequences tool in Hubspot, you can send a series of targeted, timed email templates to nurture contacts over time when creating custom content is not possible. Hubspot also enables you to connect with your prospects more. Contacts can reply to the email or book a meeting directly from the sequence.
So what kind of sequences should you be building?
Consider the impact on your client. A nurturing email sequence introduces the prospect to your company gently. They may have downloaded a feature sheet, information packet, or opted into a content offer, but they are not in the sales funnel yet. A nurturing sequence is designed to get them, thereby providing more information about your business, dispelling any potential customer hesitations, and establishing value. Make the client the hero and the center of your focus in your nurturing email copy, and prove that you know what you’re talking about right off the bat.
Secondly, engagement email sequences use captivating content to attract a lead’s attention and/or rapport with them. The idea is to get them engaged with your content, to build interest and to bring your business to the forefront of their thinking. This type of sequence might help you identify engaged subscribers who open, click, and take action on emails so that you can enroll them in other sequences tailored to their specific journey.
What’s next? Close the deal! Your conversion sequence is used when you create action with your client, such as booking a call, a meeting or scheduling a demo. You’ll want to incorporate a call-to-action, and your goal is to use this step in the sequence to get the recipient to take that action.
Need to make a bigger ‘impression’? Time for a follow-up sequence! A follow-up email sequence loops back and touches base with your prospect after a few outreach attempts. This is a gentle way of reasserting your presence with your lead while prodding their attention.
Hubspot can be an excellent tool to have in your marketing arsenal since a single missed email or follow-up could lead to thousands of dollars in potential missed revenue. Never underscore the value of the meaningful original content in your email sequences while ensuring your voice comes through! At Megan Killion Consulting, we create impactful content that converts.
If you’re finding the idea of building sequences in Hubspot all on your own a little daunting, Megan Killion Consulting can help you do it. Not only are we a verified reseller of Hubspot, but we’ve also spent the time needed to master it. We can build your sequences for you, so you can sit back, relax, and work on more pressing matters for your business. Book a call with us today to get started.