Video Marketing in 2022

Video marketing is not dead. In fact, it’s alive, it’s thriving, and it’s not slowing down anytime soon. Marketing tactics are constantly changing, and the rise of video marketing has been a huge addition in the arsenal of B2B businesses trying to duke it out with rivals in a very competitive space. For the last […]

Why Video Marketing Is Taking Off

With more people than ever before now cut off from traditional marketing spaces (namely collaborative office environments or production studios), a few have taken it upon themselves to create grist for the media mill in their own time. This is leading to an explosion of niche creators who are all fighting for a spot on […]

What Makes Video Marketing So Powerful

Video is an incredibly powerful tool to incorporate into your marketing strategy. A quick Google search will pull up thousands of hits on how to make video content for your business, but what, exactly, makes video marketing so powerful? There are dozens of reasons to add videos to your business game plan, but let’s explore […]

Turning Video into Multi-Channel Content

If you can kill two birds with one stone, why use two stones to kill one bird? Or something like that. The point is, you may be spending more time on creating content when you could be creatively re-purposing it to get a lot more mileage. Did you know you can repurpose video content for […]

Getting Started with Video Marketing

We’ve come a long way since the internet was a handful of lip-syncing videos and wine-pressing mishaps. At least the technology has—the intelligence behind it, maybe not. Video content packs a lot of value into a short time frame. Additionally, with music and graphics, it provides more entertainment value than a static image. For a culture driven by […]