Turning Video into Multi-Channel Content

If you can kill two birds with one stone, why use two stones to kill one bird?

Or something like that.

The point is, you may be spending more time on creating content when you could be creatively re-purposing it to get a lot more mileage.

Did you know you can repurpose video content for other social channels like Facebook and Pinterest? And that you could even use that same video for captions and posts across platforms?

You work so hard to create video content, so we want to save you time and resources with some practical tips on how to turn that video into marketing content that can be posted across multiple channels.

Think in Terms of Video “Specs”

If you’re creating video content for social media, chances are you have one platform in mind – like Instagram, TikTok, or Facebook.

Overall, this is a solid strategy; it’s important to create video content with a specific channel in mind. Not all content will jive with all platforms. An obvious example of this would be taking a 15-second TikTok video and reposting it to YouTube. Since viewers on YouTube expect longer-form video content that isn’t vertically-shot, it probably won’t perform very well.

This doesn’t mean you can’t repurpose video content for other social channels! On the contrary, repurposing video content is an easy way to save time and get more use out of the content you worked so hard to create. You just have to be smart about it.

Every social channel – from Twitter to Pinterest – has different video requirements. For example, a 30-minute YouTube video is going to be fairly easy to repurpose for IGTV or Pinterest since both platforms allow for longer videos. On the other hand, it would be much more challenging to repurpose that IGTV video for Twitter where videos are limited to 140-seconds.

Your best bet is to select video types that can be spliced into smaller segments for different platforms. Think of interview-style videos where a topic is discussed and key points can be spliced out and distributed across pertinent channels.

Use The Audio

If you’re looking to get even more mileage out of your video content, it’s worth your time to pull out the audio. Have you considered making a podcast?

There’s no denying that podcasts are growing in popularity – and we aren’t just talking about true crime podcasts, either. In the last two years, we’ve seen tons of brands use podcasts to inform and engage their audience, establish themselves as an industry leader on a specific topic, and even reach new customers.

If you’re thinking of jumping on this trend, one option is to repurpose the audio from an existing video or videos – and it’s surprisingly easy!

There are plenty of apps that let you convert a video to an audio file. Generally, all you have to do is upload the video file to the app or software on the web, and it will automatically convert to audio (most apps support .mp4 and .mov files).

Voilà! A podcast is born and you don’t have to pump out new content.

There is another great use for the audio from your video content: you can transcribe it and then edit it down. Use selected excerpts as blog posts and social media posts.

Turn Your Videos into Social Media Ads

Want to create social media ads that stand out – without tons of design work?

The good news is that you don’t need to be a Photoshop wiz or have a graphic design degree to repurpose your best-performing video content as social media ads on multiple channels.

To start, you need to decide which channel (and format) makes the most sense for you, whether it’s a promoted Pin or an Instagram Stories ad.

Traditionally, social media ads are quite short – in fact, videos under the 15-second mark tend to perform best – so you need to keep your video specs in mind as well (see point above).

Keep in mind that while a 20-minute YouTube video will be harder to turn into a social media ad than a 30-second Instagram video post, interview-style videos and other similar formats can still be efficiently spliced down to find quality content in smaller segments.

It’s also a good idea to incorporate branding elements into your social ads, such as brand fonts and colours.

As you can see, repurposing video content for other social channels is quite easy to do and a fantastic way to get more out of your already awesome content!

Are you interested in repurposing video content into multi-channel content for Facebook, Twitter, Instagram, or anything else? Megan Killion Consulting is an experienced marketing team with the expertise and know-how to help you streamline your content creation. We can do high-quality interview-style video recording and turn it into optimized marketing materials to help your content go further than ever before. Book a chat today to get started on addressing your unique business needs and how we could help move your business forward together.