How to Prevent Cold Emails from Spam Filters
Ah, spam filters…the pesky gatekeepers of the email world. While they are great at keeping Nigerian princes (and their frequent requests for money) out of our inbox, they are also annoyingly efficient at making your carefully crafted cold emails drop straight into the junk mail bin. Sigh. There is hope, my friends. In my extensive experience […]
How Are B2B and B2C Marketing Different?
Marketing business-to-business (B2B) is a fine art and vastly different from marketing business-to-consumer (B2C). Each employs their own set of strategy of selling, since although you still are selling a product to a human being, at the end of the day, the sales experience varies between these two types of markets. Marketing research demonstrates that businesses […]
Focus On Your Unique Ability
You! Yes, you! Did you know that you have an untapped resource pulsing just beneath your skin? No, it’s not that fourth shot of espresso. It’s your Unique Ability. We often speak about investing in companies, strategies, and technologies. But seeing as you are a visionary within your organization, I would argue that you are […]
Solidifying your Brand Presence Online
You may know your brand inside and out. You may even have a tattoo of it on your ribs that you only show after the fourth glass of rosé, and a mountain of little jingles humming into your phone notes. But what good is all that if your brand is not online, not growing your leads, and not growing your business? […]
Creating a Lead Management System
Leads = sales in your pipeline, so it’s no wonder why lead management has jumped to the top of many companies’ priority lists as modern sales processes increasingly rely on digital tools, automation software, and multiple channels. If you think managing ten prospects is difficult, consider how difficult it is to stay organized with 1000 or […]
Must Save Canva Slides
Did you know that brains can process visuals 60,000 times faster than text? The fact is that visuals are more engaging and converting than written content. This is because visuals are easy to digest by your ever-hungry-for-things-to-look-at brain. Unfortunately, creating an array of eye-catching visuals and crafting on-brand visual content is not something marketers look forward […]
Building Sequences in Hubspot
People often ask me what my most impactful content is. The truth is, as business owners and entrepreneurs, it’s hard to find time to create email content that makes a difference and captures your prospect’s precious attention! While Hubspot sequences might not be the most exciting endeavor on your to-do list, Building Sequences in Hubspot […]
B2B SaaS Marketing Guide
Let’s start with the basics, shall we? SaaS (Software as a service) is a cloud-based software solution in which software providers deliver applications to users over the internet. If you’re still reading, then you’re squarely in that field–your business offers software as a service to other businesses– and you are looking for some help to […]
How to Create a Website for Your Business in Less Than an Hour
How to create a website for your business in an hour (or less…) DIY your whole life, including your business website! It doesn’t take a rocket scientist to create a functional website – in fact, you can do it in an hour or less! Get your business online and let’s get into four easy steps […]
Canva – The Casual Marketer’s Superpower
Once you’re past the algorithmically generated highs of viral posts, you are greeted with a rather harsh truth: your picture of a smoothie bowl isn’t going to change the world. I’ll give you a minute to recover from that blow. Most content marketing posts are component parts of a larger strategy. You’re not announcing pivots, […]