The Power of Video Marketing: How to Create Engaging Video Content

As businesses continue to adapt to the digital age, video marketing has become an essential tool for reaching and engaging with audiences. According to a survey by Wyzowl, 86% of businesses use video as a marketing tool, with 93% of marketers claiming that video is an important part of their marketing strategy. This blog post […]

International Womens Day: Top Female Leaders to Follow

March 8th marks the 112th year of celebrating International Women’s day. 112 years of fighting for gender equality and anti-discrimination for women worldwide. We have made it far, but challenges still arise for women and it is important now more than ever to make our voices heard. Women have not always had the opportunity to […]

Must Have Chrome Extensions for Sales & Marketing

Chrome Extensions are superpowers for your written documents. They can help with everything from improving how effectively you prospect, how precisely you understand your targets and search terms, and even optimizing your documents for more compelling writing. (oooh, compelling—excellent suggestion, computer!) I’ve compiled a few of the most useful free chrome extensions to superpower your […]

B2B Tech Dos and Don’ts: A Consultant’s Perspective

Whether you’re trying to generate leads, garner sales, or look for a new way to market your company, there are quite a few things to learn for new and seasoned B2B consultants. And it can be difficult, especially in the current post-pandemic landscape, to figure out the best way to get everything done that you […]

Creating a Lead Management System

Leads = sales in your pipeline, so it’s no wonder why lead management has jumped to the top of many companies’ priority lists as modern sales processes increasingly rely on digital tools, automation software, and multiple channels. If you think managing ten prospects is difficult, consider how difficult it is to stay organized with 1000 […]

Building Presentations in Canva

Picture this. You’re meeting with potential clients to pitch your business. You stride into the meeting with confidence, smile, then pull up your nifty PowerPoint presentation onto the screen. As you shuffle your cue cards, you prepare your mouse to click away. The slide transitions and tired color palettes aren’t fooling anyone; you’ve just done […]

The 3 C’s Of Copywriting

If your client wanted to read a postmodern masterpiece, they probably wouldn’t be on your website. They’d be chasing Moby Dick with Captain Ahab or pitching a sequel to Inception where it all took place inside a dog’s leg-kicking dream. A picture might be worth a thousand words, but when it comes to communicating your […]

How To Get More Likes On Instagram

How to get more likes on Instagram?- You shouldn’t have to buy love—not in your personal life and not online. In the past year, Instagram has changed how likes are displayed at a glance, first by removing a count and, more recently, allowing users to opt-in. Invisible or not, it doesn’t change how important it is […]