International Womens Day: Top Female Leaders to Follow
March 8th marks the 112th year of celebrating International Women’s day. 112 years of fighting for gender equality and anti-discrimination for women worldwide. We have made it far, but challenges still arise for women and it is important now more than ever to make our voices heard. Women have not always had the opportunity to […]
Uncovering the Reasons Behind Your Small Business’s Social Media Marketing Struggles
For many small businesses, social media is crucial to their marketing strategy. However, it can be a frustrating experience when social media posts fail to drive engagement and attract followers. This can be a major setback for a small business, impacting revenue and the ability to sell products or services. If you’re a small […]
Must Have Chrome Extensions for Sales & Marketing
Chrome Extensions are superpowers for your written documents. They can help with everything from improving how effectively you prospect, how precisely you understand your targets and search terms, and even optimizing your documents for more compelling writing. (oooh, compelling—excellent suggestion, computer!) I’ve compiled a few of the most useful free chrome extensions to superpower your […]
B2B Tech Dos and Don’ts: A Consultant’s Perspective
Whether you’re trying to generate leads, garner sales, or look for a new way to market your company, there are quite a few things to learn for new and seasoned B2B consultants. And it can be difficult, especially in the current post-pandemic landscape, to figure out the best way to get everything done that you […]
Creating a Lead Management System
Leads = sales in your pipeline, so it’s no wonder why lead management has jumped to the top of many companies’ priority lists as modern sales processes increasingly rely on digital tools, automation software, and multiple channels. If you think managing ten prospects is difficult, consider how difficult it is to stay organized with 1000 […]
Building Presentations in Canva
Picture this. You’re meeting with potential clients to pitch your business. You stride into the meeting with confidence, smile, then pull up your nifty PowerPoint presentation onto the screen. As you shuffle your cue cards, you prepare your mouse to click away. The slide transitions and tired color palettes aren’t fooling anyone; you’ve just done […]
The 3 C’s Of Copywriting
If your client wanted to read a postmodern masterpiece, they probably wouldn’t be on your website. They’d be chasing Moby Dick with Captain Ahab or pitching a sequel to Inception where it all took place inside a dog’s leg-kicking dream. A picture might be worth a thousand words, but when it comes to communicating your […]
How To Get More Likes On Instagram
How to get more likes on Instagram?- You shouldn’t have to buy love—not in your personal life and not online. In the past year, Instagram has changed how likes are displayed at a glance, first by removing a count and, more recently, allowing users to opt-in. Invisible or not, it doesn’t change how important it is […]
How to Develop an Actionable Marketing Framework
When an architect designs a building, is she more concerned with the “why” of the building, or the what and the how? Think of develop an actionable marketing framework as the blueprint to your overall marketing strategy. It’s a template that spells out the exact steps you need to put in place to execute your […]
How to Run a Great Demo
Running a great demo is like throwing a memorable Oscars party. It’s both an art and a science; nail it, and you walk away a winner of the party planning Hall of Fame. Throw a lame party, and no one will be accepting next year’s invite or asking you to host ever again. Sales demos […]