Unlocking the Heart of Your Brand: The Power of Knowing Your ‘Why’

It’s often said that a brand is much more than a logo or a set of colors; it’s a story. A story that begins with a single, compelling ‘why.’ When DesignRush recently featured my thoughts on brand marketing strategy, I emphasized one crucial step that’s frequently overlooked: doing the prework. I’d like to extend a […]

Must Have Chrome Extensions for Sales & Marketing

Chrome Extensions are superpowers for your written documents. They can help with everything from improving how effectively you prospect, how precisely you understand your targets and search terms, and even optimizing your documents for more compelling writing. (oooh, compelling—excellent suggestion, computer!) I’ve compiled a few of the most useful free chrome extensions to superpower your […]

Building Presentations in Canva

Picture this. You’re meeting with potential clients to pitch your business. You stride into the meeting with confidence, smile, then pull up your nifty PowerPoint presentation onto the screen. As you shuffle your cue cards, you prepare your mouse to click away. The slide transitions and tired color palettes aren’t fooling anyone; you’ve just done […]

How to Run a Great Demo

Running a great demo is like throwing a memorable Oscars party. It’s both an art and a science; nail it, and you walk away a winner of the party planning Hall of Fame. Throw a lame party, and no one will be accepting next year’s invite or asking you to host ever again. Sales demos […]

Why Nearly 60% of B2B Companies Outsource Marketing

Why do nearly 60% of B2B companies outsource marketing? A recent Corporate Executive Board study noted that an astounding 1,400 B2B customers found that customers completed, on average, nearly 60% of a typical purchasing decision before even conversing with a provider. That means that researching solutions, setting requirements, benchmark pricing, and ranking options are already […]

How to Create a Website for Your Business in Less Than an Hour

How to create a website for your business in an hour (or less…) DIY your whole life, including your business website! It doesn’t take a rocket scientist to create a functional website – in fact, you can do it in an hour or less! Get your business online and let’s get into four easy steps […]

What is Demand Generation?

If you’ve ever been as hungry as a bear while stuck in rush hour traffic before hearing an ad for a triple cheeseburger taunting you from the speakers… you already understand what Demand Generation Marketing is—and how effective it can be as you hop the median for drive-thru. What is Demand Marketing? Demand marketing is […]

B2B Prospecting

Let’s face it – in business, as in all facets of life, it’s not about what you know, but who you know. B2B prospecting is one of the most critical parts of the sales process – without a steady stream of prospects in your pipeline, you won’t be able to build on opportunities to create revenue. Prospecting […]

Best Times to Post on Social Media for B2B Sales

If you’ve ever mustered the courage to sing karaoke and accidentally started belting out the chorus to Bon Jovi’s “Livin’ On A Prayer” a little too soon, then you know–timing is everything. So is pitch, but that’s a conversation for another day. I digress. Nothing can ruin a fantastic effort like getting the timing wrong, […]

The Surprising Cost of Building an In-House Marketing Team

If a banana taped to the wall at Basel can sell for $150,000, maybe the relationship between art as aesthetic versus commodity is blurring. Sure, your in-house Instagram posts won’t end up in a London festival (though it’s not impossible?), but the costs may well still creep up as if they did. The money involved also […]