Why do nearly 60% of B2B companies outsource marketing?
A recent Corporate Executive Board study noted that an astounding 1,400 B2B customers found that customers completed, on average, nearly 60% of a typical purchasing decision before even conversing with a provider. That means that researching solutions, setting requirements, benchmark pricing, and ranking options are already usually decided upon in advance – due in huge part to outsourced marketing. Customers are usually light-years ahead of sales reps, this trend allows ample opportunity for outsourced marketing departments to step in and win prospects.
Outsourced marketing departments evaluate prospects against a different set of criteria than internal marketing departments, and target agile organizations in flux as opposed to businesses that have a set, immovable host of needs and requirements. While this typically is not your normal customer profile; outsourced marketers are looking to identify opportunities to meet their prospects at the intersection of their needs.
Keep reading for three key reasons why you might decide to outsource your business’ marketing.
Get An Expert Team
It’s all about the tech! Outsourced B2B marketing teams have unlimited access to tools that your business might not have due to budgetary or resource constraints. With the lead generation landscape constantly in flux and scalability on the line, this is an important investment today. Pivoting during slower months is also much easier with an external marketing department, as you are able to scale services depending on your needs.
Interested in learning more about how outsourcing could benefit your business? Contact Megan Killion Consulting today to request a custom marketing assessment – and we’ll work together to identify the best ways to quickly generate qualified leads for your sales team. We want to meet your needs with the required experience and success to scale your sales and create real ROI.
MKC: we’re strategy-oriented, we’re sales-focused and our marketing services are unparalleled.