What Is The Difference Between An MQL And SQL?
With the pervasiveness of marketing and digital media, the sales journey doesn’t start or end anywhere in particular. When someone hears of your brand, it could be from an ad, an influence, an obscure Google search, a friend of a friend, or even a conversation overheard at the bar. While your Ideal Customer Profile or […]
Average SDR Salaries by Industry
SDRs are undersung heroes of the sales world—helping to make connections and solutions appear out of thin air. While many envision a sales role in terms of suits and boozy lunches, the truth is that initial contact is often the hardest step. Business owners have busy schedules and aren’t too fond of strangers coming in […]
What Is An SDR?
No, it’s not just Big Business Card looking to make an extra buck in inventing new business classifications—an SDR plays a dynamic and essential role in the ecosystems of many modern sales teams. A Sales Development Representative has been a role that was once niche in small tech companies. Their prime task is to locate […]
The Best Pricing Models For SaaS Companies
It’s a delicate balance, not unlike a tightrope walk in a fancy circus. On the one hand, you don’t want to scare clients away with ridiculously high prices or poorly-framed pricing packages for your product; on the other hand, you don’t want to be giving away your hard work (born of blood, sweat and tears) […]
How are B2B and B2C sales different?
First things first…let’s sort out the letters, shall we? B2B stands for “Business to Business” and B2C is shorthand for “Business to Consumer”. In other words, a B2B company is selling products or services meant for other businesses to use, whilst a B2C business is aiming to sell directly to individuals. B2B and B2C have […]
The 3 C’s of Sales & Marketing copy
While it takes a while to get used to, email outreach is a fantastic way to connect with customers who perhaps didn’t even know that they were looking for a service. That doesn’t mean you won’t catch a few people on a bad day. Sometimes with cold outreach, you won’t like what they have to […]
10 Common Mistakes with B2B Technology Sales Emails
It’s no secret that B2B technology sales emails can be tricky, especially when it comes to subject lines. To help guide you in the right direction, we’ve put together this list of 10 common mistakes to avoid with your next marketing email to decision makers at your target companies and why you want to steer […]
Can you Really Scale Outsourcing Both Sales and Marketing?
It’s 2021, and we as a human species have outsourced our entire life. And since business trends often follow social movements, it’s no surprise that this approach is being adopted in many business structures. Think about it: almost every aspect of contemporary business operations can be outsourced effectively. Consider all the ways you may already […]
How to Write a Great Case Study
Every business in the B2B sector, whether they’re in healthcare, technology, or finance, wants to boast about their case studies. The problem with this approach is that many B2B companies aren’t effectively using their case studies to promote their brand and gain new clients. This article will show you how to write a great case […]
9 Steps to Running a Kickass Qualifying Call
If you’re in front of funnel sales, one of your key responsibilities is to quickly qualify whether or not a customer is worth putting through the sales process. This protects the whole sales team’s calendar and keeps you and the rest of your team from wasting sales cycles on those who will never buy. In […]