Can you Really Scale Outsourcing Both Sales and Marketing?

It’s 2021, and we as a human species have outsourced our entire life. And since business trends often follow social movements, it’s no surprise that this approach is being adopted in many business structures. Think about it: almost every aspect of contemporary business operations can be outsourced effectively. Consider all the ways you may already be relying on outsourced resources for your business. Do you outsource legal and accounting work? What about recruiting or social media? Indeed, we are all using corporate giants like FedEx or UPS for our daily shipping needs, right? Tens of thousands of businesses rely on outsourcing to support back-end business functions and operations.

What if we told you that outsourcing sales and marketing is no different?

It’s true!

Outsourcing is becoming more and more of a common practice amongst companies looking to grow their business cost-effectively. It has even sparked the growth of new industries and businesseswhich help companies find the right people for the job.

Create a new salesforce

Outsourcing your sales department empowers companies to have a full-time sales force without making individuals full-time employees. The amount of money and time spent finding qualified candidates for a sales-related role can be pretty high.

Especially in the wake of the post-COVID labor shortage, particularly around experienced salespeople, the costs associated with sourcing talent can be significant for small to midsize companies, in turn preventing them from growing to the next level. Outsourcing your sales functions is a practical modern strategy to filling in this gap!

What about marketing?

There are plenty of companies who do their marketing in-house, and that’s great if it works for them. While that approach has its benefits, it can also be quite costly since you need a whole separate department to handle your marketing. Moreover, having a marketing team that understands your business ideally is like finding a needle in a haystack.

Companies who want to entirely focus on creating and building the best products and services often outsource their marketing. At Megan Killion Consulting, we understand the needs of our clients and have the required experience and success to scale your sales and create tangible ROI. With over 500+ million funneled through the sales pipeline, we understand the measures for success.

Ready to join the outsourcing movement? Get in touch, and let’s get to work.