Why Outbound Sales is the Missing Piece in Your MSP’s Growth Plan
If your MSP has been stuck in the dreaded referral plateau, it’s time for some tough love: word-of-mouth isn’t a growth strategy—it’s a luck strategy. Yes, referrals are great. Yes, they close faster. But they’re also unpredictable, limited by your existing network, and completely out of your control. If your revenue depends on waiting for […]
Creating a Successful Content Strategy: Tips and Tricks for Small Business Owners
For years, the MSP industry has been sold a dream: outsource your sales development and let someone else book meetings for you. Sounds easy, right? But if you’ve tried SDRaaS (Sales Development Representative as a Service), you know the reality is far from effortless. SDRaaS was never a long-term solution—it was a temporary fix, a […]
How Much Should a B2B SaaS Company Spend on Digital Marketing?
As the adage goes, “you’ve got to spend money to make money.” A B2B SaaS has undoubtedly explored this in the development and testing of their product but may have come across conflicting information regarding marketing their solution. If you’re an entrepreneur who sees the potential and expansive use-case of your product but is not […]
The Best Pricing Models For SaaS Companies
It’s a delicate balance, not unlike a tightrope walk in a fancy circus. On the one hand, you don’t want to scare clients away with ridiculously high prices or poorly-framed pricing packages for your product; on the other hand, you don’t want to be giving away your hard work (born of blood, sweat and tears) […]
Which Social Media Platforms to Focus on Based on Your Niche
When you’re a new startup company, outsourcing your SaaS marketing is a great way to get your foot in the digital door. But even if you choose to outsource the majority of the grunt work, there are still aspects of marketing that you can work on from home. Building your brand image on social media […]
Why SaaS Startups Scale Faster with Outsourced Marketing
More and more companies have begun to delegate some of the work they do to third parties. This is especially common in SaaS product development companies. At Megan Killion Consulting, we have personally helped many companies quickly scale up to compete with fierce business competitors by helping them outsource product development successfully. With decades of […]