When you’re a new startup company, outsourcing your SaaS marketing is a great way to get your foot in the digital door. But even if you choose to outsource the majority of the grunt work, there are still aspects of marketing that you can work on from home. Building your brand image on social media platforms will take your business from the concept room to reality. In today’s day and age, if a business doesn’t exist online, it practically doesn’t exist. Establishing a powerful social media presence right from the start is like giving your business a full-ride university scholarship: it gives your business access to people and resources which can continue pulling your company through the social ranks.
Kicking Off with Good Social Media Marketing Choices
Your LinkedIn page should feature content about your business, and you should take the time to set your page up before you start inviting people to your page. Pages that are complete are much more likely to be discovered and interacted with than unfinished pages. Make a good impression with an informative page and start posting content about your brand to an audience who actually wants to see it.
TIP – Engage with other brands on LinkedIn. They will be more likely to engage with you.
Posts To Get You Started
Not sure what to start posting on social media? Here are some tips!
Spotlight your employees. Post photos of your team online (with your employees’ consent, of course) so your audience can put faces to your company and see you as human beings who care about them and want to solve their problems, not as a cold and greedy business who wants to gobble their money.
Find Your Competitors Online
What to look for:
Which social media platform seems to be the “home base” of each of your competitors? If you were a consumer, would the content they produce appeal to you? Does it leave you asking questions about their business?
What type of audience is your competitor targeting?
What hashtags are your competitors using?
What news do your competitors respond to? Why is that news relevant to their business and what type of response does it generate?
What buzzwords do your competitors throw around in their posts?
Do your competitors respond to comments and questions left on their social media? What do people ask, and how can you use your own social media to answer those questions for your customer base?
Study the social media marketing of businesses large and small. Seek out companies you’ve never heard of or know only vague information about. If you can identify what works for one company and what doesn’t work for another, you’ll be in a strong position to steer your own business towards growth.