5 Things Your Tech Startup Should Outsource to Maximize Success
If you are building a tech startup from the ground up, first things first, let me congratulate you on your ambition and courage! After 15 years in this space, I know that it’s tempting to start doing everything yourself. For one thing, the budget is usually tight, and it can seem at first glance like […]
How to Know You Need to Outsource Your B2B Marketing
How to know you need to outsource your B2B marketing? It can be hard to find the right fit to pass off your B2B marketing to someone you can trust. These days, many businesses opt to outsource B2B particularly so they can benefit from a low overhead, low risk team of marketing experts. This way, […]
B2B Tech Marketing Plans – Getting Started
If you’re not a B2B tech startup, you’re not in the right class. You want to go down the hall to Mrs. Beezman’s class. We’ll wait. Ok, so if you ARE a B2B tech company, and you are looking to grow your business through digital marketing, this plan is a good place to start. It’s […]
The Smartest Tech Startups Outsourced Marketing
As a tech startup founder, your time is valuable and in limited supply. Any entrepreneur knows that marketing costs can skyrocket easily, especially at the hands of an ineffective department. What if I told you that there is a simple solution to this? One of the easiest ways to maximize your business’ value and avoid […]
Types of Digital Marketing
Digital marketing is a multi-faceted monster. If you’re wading into the digital marketing pool wondering where to start and what to do, you’re not alone. Which channels should you be on? What do SEO and PPC really mean? What are the advantages and disadvantages of each of the different types of digital marketing? The mind […]
Getting started with a Marketing Strategy
Writing a guide on getting started in marketing is like writing a guide on walking. I can tell you how to swing your legs and stay upright, but what you want to do with the information is up to you. You might find some success and choose to run! Or, on those days when you […]
B2B SaaS Marketing Guide
Let’s start with the basics, shall we? SaaS (Software as a service) is a cloud-based software solution in which software providers deliver applications to users over the internet. If you’re still reading, then you’re squarely in that field–your business offers software as a service to other businesses– and you are looking for some help to […]
Canva – The Casual Marketer’s Superpower
Once you’re past the algorithmically generated highs of viral posts, you are greeted with a rather harsh truth: your picture of a smoothie bowl isn’t going to change the world. I’ll give you a minute to recover from that blow. Most content marketing posts are component parts of a larger strategy. You’re not announcing pivots, […]
What is Outsourced Marketing?
Each email is like the whir of shrapnel over your head. It’s 9 AM! Take cover! Edits from the rear! The trench has been drawn at lunchtime, but it keeps getting pushed back. Regroup, recover! A blast in the distance. Your meeting got pushed up. Another boom—it’s getting closer. The cat on the couch stirs, […]
Why a Strategic Marketing Approach
When Michelangelo sculpted the Statue of David, I don’t believe he did it with dynamite. So too, did Dali never create his art with a paintball gun. Jackson Pollock, maybe, but that’s another discussion. A strategic marketing approach means leveraging specific tools and directionality in your marketing strategy. Sadly, that means your ice cream shop probably […]