Building Sequences in Hubspot

People often ask me what my most impactful content is. The truth is, as business owners and entrepreneurs, it’s hard to find time to create email content that makes a difference and captures your prospect’s precious attention! While Hubspot sequences might not be the most exciting endeavor on your to-do list, with proper mastery and […]

Must Have Chrome Extensions for Sales & Marketing

Chrome Extensions are superpowers for your written documents. They can help with everything from improving how effectively you prospect, how precisely you understand your targets and search terms, and even optimizing your documents for more compelling writing. (oooh, compelling—excellent suggestion, computer!) I’ve compiled a few of the most useful free chrome extensions to superpower your […]

How to Warm Up Your Domain for Email Campaigns

Advance warning: warming up a domain won’t require a heating pad, a warm mug of tea, or wool socks–we promise. It will, however, require some preparation, patience, and forethought. Similar to warming up your muscles before a workout to avoid injury, warming up a domain essentially means starting slowly when sending out emails from a […]

5 B2B Cold Email Templates

I’ve got some bad news and some good news. The bad news is that when you’re a B2B sales professional, then your leads, prospects, email service, the government and industry executives—they’re all against you. Well, not you personally; more like, they’re opposed to many of the practices and behaviours that have unfortunately given salespeople a […]

How to Prevent Cold Emails from Spam Filters

Ah, spam filters…the pesky gatekeepers of the email world. While they are great at keeping Nigerian princes (and their frequent requests for money) out of our inbox, they are also annoyingly efficient at making your carefully crafted cold emails drop straight into the junk mail bin. Sigh. There is hope, my friends. In my extensive experience […]

6 B2B Cold Email Subject Lines That Get Responses

When it comes to B2B cold email outreach, your subject line can make or break your campaign. This shouldn’t come as much of a surprise, considering you have very little time to get someone’s attention. You can have the best offer in the world, but if you don’t get the recipient to open the email, […]

16 Cold Email Subject Lines for B2B Technology Sales

When it comes to cold emails, your goal is simple: to get attention. Which, it turns out, is not very simple at all. Your prospects are constantly prioritizing their email inbox, even setting up filters and rules to organize their messages to respond to important and urgent notes as efficiently as they can…and filter out […]