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Marketing can feel like an art and a science, which is also very time-consuming and tricky to get right. This is why many founders choose to outsource their marketing needs rather than learning all the ins and outs of promotion themselves. Here are 10 reasons why you should consider outsourcing your marketing so that you can focus on more important matters in your business
Focus on core competencies
A business that focuses too much on its marketing department and not enough on its core competencies will likely fail. As we mentioned, you don’t need to be an expert in marketing. Instead, you should focus your time and energy on building up your expertise as a business owner or salesperson (or whatever it is that makes your company special). Leave the marketing to those who know what they’re doing—and free yourself up to take on more of a leadership role within your organization.
Founders tend to spread themselves too thin, but we are all most productive when we are focused on what we’re good at and what we’re passionate about, which energizes us. Spending your time on tasks that drain you is a fast road to burnout.
In business, it’s all about growth. Growth is how you get things done, spread your message and make more money. To accelerate growth, you need to make decisions faster and get more done with less effort—and there’s no better way to do that than by outsourcing key marketing tasks like creating content, social media posting, and digital strategy. A little outsourcing goes a long way towards building a strong foundation for explosive growth.
If you really want to get on the fast track to scaling, you can completely outsource your marketing.
Reduce fixed costs
There are a few ways to reduce costs here, but one that’s often overlooked is outsourcing. Outsourcing your marketing efforts can significantly lower your overhead. This frees up capital for reinvestment into other areas of your business and allows you to shift your energy from fixing campaigns to researching new opportunities.
When hiring in-house staff to promote your products and services, you add high fixed costs to your company overhead. Furthermore, the salary and benefit package expenses increase significantly when hiring technically skilled employees.
Marketing is more important than ever, but marketing budgets are still shrinking compared to previous years. Do more with your budget by outsourcing work to vetted pros with a trusted consulting agency.
Use outsourcing to improve your competitive agility. When you delegate tasks that are not a part of your core capabilities, you allow yourself to focus on your real strengths and opportunities. As a result, you’ll be better able to identify market openings and move quickly. Use outsourcing for things like website creation, social media marketing, and graphic design—these things do not directly impact your success; instead, they support you in leveraging what is most valuable about you: your passion and unique abilities.
Improve competitive agility
Hiring a marketing firm to help with sales development means you’ll be building your sales team faster than ever before. No more spending weeks sifting through résumés; no more sorting through mediocre applications. If you can afford it, bringing on an outside agency for six months or so will get you out of hiring and onboarding hell while increasing competitive agility within your business.
Nowadays, many modern marketing platforms provide access to a plethora of technological resources that make automation easy. For example, marketing automation tools such as HubSpot or Marketo offer powerful APIs that integrate your existing apps with cloud-based software for SEO, email marketing, landing pages, and more. By automating these processes, you can build creative campaigns and experiences while making strategic decisions about your business’s direction. Long story short investing in marketing early gives you a process you can continue to plug into for years to come. Beyond that, we all know marketing drives demand, demand drives sales, and sales drives revenue. If you are trying to launch a profitable business it’s almost insane not to have a proven marketing professional managing your brand.
Access technology stacks
Automate tedious marketing tasks by making them much easier to execute. For example, customer relationship management (CRM) software such as Salesforce, Sugar CRM, or HubSpot can automate your lead generation process. They do most of it for you in a few clicks. It requires some initial work to set up CRM, but after that, all you have to do is supply it with data and let it do its thing.
When it comes to marketing, an outside perspective from someone who can bring fresh ideas is invaluable. This helps you get real results fast. For example, if you focus on blogging for your business and have never done a guest post, no one knows better than a professional blogger what mistakes to avoid when writing for other sites.
Marketing is a frustrating exercise in futility for many business owners because they don’t have time to dedicate to it. And without dedicated focus, you won’t be successful in creating an ideal brand image that attracts and retains clients. That’s why it makes sense to outsource your marketing. You can outsource anything! It doesn’t just have to be marketing or management-related tasks. Why not delegate what you hate doing so that you can do what you love? Find someone else who has specialized experience with one of your primary needs or desires, and then let them do all of it! By letting go, your business will soar into success with greater ease and efficiency.
Don’t burn out
It’s easy to get burned out when you do marketing for your business on top of everything else you’re managing. There’s a lot of competition, and it can be overwhelming to keep up with everything. If you’re tired of dealing with marketing, it might be time to let a professional handle that part of your business so you can concentrate on other areas that are more important to your success. Outsourcing also gives you a chance to take some time off and recharge your batteries if needed. When you spread yourself thin, you’re less focused on what you’re best at. Leading to lowered productivity and faster burnout.