ABM Get Started Guide for B2B Technology Marketing
If you’re new to the concept of ABM, allow us to use a little fishing analogy: inbound marketing is casting a net. Account-based marketing (ABM) is spearfishing. The nature of inbound marketing is that you don’t know exactly who you’ll sell to. You may have a general idea (where you’ll throw your net), but your […]
B2B Tech Marketing Plans – Getting Started
If you’re not a B2B tech startup, you’re not in the right class. You want to go down the hall to Mrs. Beezman’s class. We’ll wait. Ok, so if you ARE a B2B tech company, and you are looking to grow your business through digital marketing, this plan is a good place to start. It’s […]
5 B2B Cold Email Templates
I’ve got some bad news and some good news. The bad news is that when you’re a B2B sales professional, then your leads, prospects, email service, the government and industry executives—they’re all against you. Well, not you personally; more like, they’re opposed to many of the practices and behaviours that have unfortunately given salespeople a […]
How Are B2B and B2C Marketing Different?
Marketing business-to-business (B2B) is a fine art and vastly different from marketing business-to-consumer (B2C). Each employs their own set of strategy of selling, since although you still are selling a product to a human being, at the end of the day, the sales experience varies between these two types of markets. Marketing research demonstrates that businesses […]
B2B Email Marketing
Stepping into your power through B2B marketing is possible; there is nothing more exhilarating than selling your services successfully to prospective clients, and the fine art of selling that gets you from pitch to close lies within your communication strengths. In this article, let’s get into some tangible and easy B2B email marketing strategies to […]
10 Common Mistakes with B2B Technology Sales Emails
It’s no secret that B2B technology sales emails can be tricky, especially when it comes to subject lines. To help guide you in the right direction, we’ve put together this list of 10 common mistakes to avoid with your next marketing email to decision makers at your target companies and why you want to steer […]
6 B2B Cold Email Subject Lines That Get Responses
When it comes to B2B cold email outreach, your subject line can make or break your campaign. This shouldn’t come as much of a surprise, considering you have very little time to get someone’s attention. You can have the best offer in the world, but if you don’t get the recipient to open the email, […]
How to do B2B Email Marketing the Right Way
How to do B2B Email Marketing the Right Way: Define your ideal customer profile Are you an idealist? That might make life a minefield of unmet expectations for you, my dreamer friend, but there is value in having ideals! Specifically, for your B2B business, taking the time to define your ideal customer can make all […]
Reasons Outsourcing Your B2B Marketing Will Benefit Your Business
When you really think about it, outsourcing is really just a fancy term for delegating. And all effective leaders know that the key to succeed in business and save on your most valuable resource (time!) is to delegate according to your team’s strengths. So why would outsourcing your B2B marketing to a company of talented, […]
B2B SaaS Marketing Guide
Let’s start with the basics, shall we? SaaS (Software as a service) is a cloud-based software solution in which software providers deliver applications to users over the internet. If you’re still reading, then you’re squarely in that field–your business offers software as a service to other businesses– and you are looking for some help to […]