Why Nailing Your Logo Matters
When you think of your brand—is it sleek, agile, and strong? An embodiment of the American Psycho business card scene? Or did it get its sleeve stuck in the door on the way in? Trailing that smell known well to every Subway restaurant nationwide While this might be a bit abstract, what should never be […]
Which Social Media Platforms to Focus on Based on Your Niche
When you’re a new startup company, outsourcing your SaaS marketing is a great way to get your foot in the digital door. But even if you choose to outsource the majority of the grunt work, there are still aspects of marketing that you can work on from home. Building your brand image on social media […]
What is a KOLBE Score?
Kitchen Nightmares is a guilty pleasure of mine—a show where Gordon Ramsay pokes his way into floundering businesses and comments on the mayhem at three hundred decibels. The show is also a great explanation of KOLBE scores at work. A typical episode involves Ramsay waltzing into a business that calls upon his help. He proceeds […]
How to Create an Ideal Customer Profile
How to Design a Client Profile From Surveying Your Current Customers If you’re not sure what your ideal customer looks like, don’t worry—you’re not alone. Many businesses struggle to define their target market, while others risk being so narrow in scope that they miss out on potential revenue streams because they don’t have an open […]
20 B2B Technology Marketing Tips
When it comes to business-to-business technology (also known as B2B technology), your marketing goal should be to target big businesses as your clients, not everyday consumers. In some ways, your marketing goals will remain the same: You still intend to showcase your product and use social media as a platform to promote it (or perhaps […]
Headache to Ideal State
Building the bridge of Transformation for Each Buyer There’s a reason that impersonal sales pitches give people the willies (including us); the seller seems to care way more about themselves and making a quick sale than they do about genuinely getting to know you and helping you make your business better. Effective marketing calls for […]
Why SaaS Startups Scale Faster with Outsourced Marketing
More and more companies have begun to delegate some of the work they do to third parties. This is especially common in SaaS product development companies. At Megan Killion Consulting, we have personally helped many companies quickly scale up to compete with fierce business competitors by helping them outsource product development successfully. With decades of […]
7 Reasons Why You Should Be Using Industry Jargon
One of the best ways to connect with your ideal clients is by using industry jargon they will recognize. The easiest way to build trust with them is to prove that you understand their industry and that you can speak their language. Not only that but using industry jargon to show that you know what […]
B2B Technology Sales Tips | B2B Sales
You’re not setting up a roadside lemonade stand for your B2B business, even if it might be more fun most weeks. For B2B sales, your task is much more demanding than connecting thirst with a cold glass and calling it a day—your job involves bridging the gap between need and want, priority and budget, people […]
The Buyer’s Journey from an Enterprise Perspective
A buyer’s journey is a journey of a thousand days. Well, not really, and thank goodness; not many businesses would still be around if they had to wait that long. So what exactly is a buyer’s journey? HubSpot has a short and sweet definition that goes like this: “The buyer’s journey is the active research process a […]