My Copywriting Hidden Secrets
Avoiding Grammatical Errors and Writing For Your Target Audience Copywriting, sadly, has no one-fit solution. If I texted my friends to meet up for a barbecue by opening with “esteemed companions,” I might give off the idea we’re supposed to show up in powdered wigs and cummerbunds. Likewise, opening a cold email to a B2B organization with […]
Building Your Social Media Strategy
Tom Robbins said, “It’s never too late to have a happy childhood.” Social Media Strategy is like that, but for your brand. Whether you’re starting out, honing in on what makes your community special, or leveraging likes for assessing the possible impact of your upcoming business decisions, a solid social media strategy means a solid […]
Why You Need to Proof Read
Typos are like walking into your client’s office with untied shoes and a spot of spaghetti sauce on your collar. It doesn’t matter how hard or fast they thought you worked to get there—you still made a mess doing it. The bathroom is that way, sweetie. You really should go clean up. Every new set […]
9 Magical Hacks for Increasing Your Instagram Followers
Pssst… it turns out there is actual science to Instagram. You may have heard of the ever-changing algorithms and how IG prioritizes content, but we’ve got some extra tips and tricks for organically increasing your followership. Attract users who will engage with your content with these nine useful strategies, courtesy of Megan Killion. 9 Magical […]
Building Your Content Strategy
Developing a content strategy means crafting the content that your audience will interact with as they explore your brand and the solutions it offers. It gets its name from first understanding your business goals and later strategically deploying content to achieve these goals. It’s the chocolate mint on the pillow of marketing—a little gift that […]
Life Hacks
Life these days can feel stressful and complicated, so let’s take a few light moments out of your day and provide you with some helpful life hacks to get you through! Learn to say ‘no.’ Say no when it’s a ‘hell no’ and yes and when it’s a ‘hell yes!’. If the vibe is off, […]
The Surprising Cost of Building an In-House Marketing Team
If a banana taped to the wall at Basel can sell for $150,000, maybe the relationship between art as aesthetic versus commodity is blurring. Sure, your in-house Instagram posts won’t end up in a London festival (though it’s not impossible?), but the costs may well still creep up as if they did. The money involved also […]
MEDDICC vs BANT
While handshake deals between swashbucklers sealed with shots of cheap whiskey are undoubtedly romantic, you’re not going to make any friends waltzing into your prospective client’s office with a peg leg and a yo-ho-ho. You could make friends in the parking lot, perhaps, but that’s not why you’re on a marketing blog, is it? Still, […]
Best CRM’s Today
Remember how in spy movies, when the hero or heroine walked up to a member of the bourgeoisie elite and a tiny bud in their ear ran them through the skinny on who they were talking to? Customer Relationship Manager (CRM) software is kind of like that—a supercharged way to understand your client relationships quickly […]
The Best Hashtags for Technology Startups
Forgetting to label your post with hashtags is like forgetting to label the spice jars in your drawer—it’s not a great look. Before you go accidentally seasoning your pumpkin pie with equal parts onion powder and cardamom, let’s take a brief look at hashtags and why they matter, especially for your tech startup. Hashtags are those […]