The 8 Elements Behind Money Making B2B Cold Email
There is a reason bllind dates are not for the faint of heart. Trying to impress a stranger enough that they want to call you back is not an easy task. In the business arena, cold-calling is often synonymous with super-confident salespeople trying hard to get strangers not to hang upon them. So how is […]
10 Essential Email Hygiene Best Practices For 2021
Think of email hygiene as dental cleaning and maintenance for your customer email list. If you don’t do it enough–or well–then honey, ya bref gon’ stank and no one’s gonna want to kiss you, or, in this case, do business with you. And that’s a crying shame because you’re worth getting to know. Trust me, […]
13 Marketing Leaders to Follow on LinkedIn
This will be my second blog post highlighting some of the superstars that make LinkedIn such a fun community. If you’re new to the platform, a good summary would be as follows: Facebook with five times the value and only a tenth of the farming simulators. LinkedIn is great whether you’re looking to join a […]
B2B Prospecting
Let’s face it – in business, as in all facets of life, it’s not about what you know, but who you know. B2B prospecting is one of the most critical parts of the sales process – without a steady stream of prospects in your pipeline, you won’t be able to build on opportunities to create revenue. Prospecting […]
15 Sales Leaders to Follow on LinkedIn
In the past, I’ve raved about LinkedIn as a tool for connecting with new work opportunities and leads. Part of what makes the platform so appealing is the massive roster of high-impact individuals that offer coaching, inspiration, and industry-specific insights through their network and posting. This blog post will detail a few individuals you should […]
Why a Strategic Marketing Approach
When Michelangelo sculpted the Statue of David, I don’t believe he did it with dynamite. So too, did Dali never create his art with a paintball gun. Jackson Pollock, maybe, but that’s another discussion. A strategic marketing approach means leveraging specific tools and directionality in your marketing strategy. Sadly, that means your ice cream shop probably […]
Can you Really Scale Outsourcing Both Sales and Marketing?
It’s 2021, and we as a human species have outsourced our entire life. And since business trends often follow social movements, it’s no surprise that this approach is being adopted in many business structures. Think about it: almost every aspect of contemporary business operations can be outsourced effectively. Consider all the ways you may already […]
Best Times to Post on Social Media for B2B Sales
If you’ve ever mustered the courage to sing karaoke and accidentally started belting out the chorus to Bon Jovi’s “Livin’ On A Prayer” a little too soon, then you know–timing is everything. So is pitch, but that’s a conversation for another day. I digress. Nothing can ruin a fantastic effort like getting the timing wrong, […]
How to create a high-quality website on a budget
Living in the digital world, a website is a no-brainer for any business; if you don’t have a website, you might as well not exist. A sleek, well-designed website can be used to rock many different marketing strategies to help your business grow (news and blog content and info, oh my!). The web has a […]
What is a Naming Agency?
What is a naming agency?- While it may sound like something akin to the sorting hat ceremony in Harry Potter or a new trend for choosing your baby’s name, naming agencies is an important service for businesses. In short, a naming agency helps companies in their infancy craft a name and brand that are effective, engaging, and […]