5 B2B Cold Email Templates
I’ve got some bad news and some good news. The bad news is that when you’re a B2B sales professional, then your leads, prospects, email service, the government and industry executives—they’re all against you. Well, not you personally; more like, they’re opposed to many of the practices and behaviours that have unfortunately given salespeople a […]
How to Prevent Cold Emails from Spam Filters
Ah, spam filters…the pesky gatekeepers of the email world. While they are great at keeping Nigerian princes (and their frequent requests for money) out of our inbox, they are also annoyingly efficient at making your carefully crafted cold emails drop straight into the junk mail bin. Sigh. There is hope, my friends. In my extensive experience […]
The Top 60 Female Content Creators on LinkedIn Worth Following
There are many “X Most Influential People To Follow On Linkedin” articles out there, and it’s a simple matter of fact that the vast majority of these lists tend to be male-dominated. We wanted to shirk that trend and focus on the incredible, empowering, influential women that Linkedin has to offer. With that being said, […]
How Are B2B and B2C Marketing Different?
Marketing business-to-business (B2B) is a fine art and vastly different from marketing business-to-consumer (B2C). Each employs their own set of strategy of selling, since although you still are selling a product to a human being, at the end of the day, the sales experience varies between these two types of markets. Marketing research demonstrates that businesses […]
Solving Your Chaotic Marketing Tech Stack With Hubspot
Trying to figure out the perfect marketing tech stack can be challenging at best and chaotic at worst. More often than not, it likely stretches closer to the chaotic side of the spectrum. And that chaos becomes a problem when you realize that optimizing your marketing tech stack is essential to ensuring that your company […]
Getting started with a Marketing Strategy
Writing a guide on getting started in marketing is like writing a guide on walking. I can tell you how to swing your legs and stay upright, but what you want to do with the information is up to you. You might find some success and choose to run! Or, on those days when you […]
Focus On Your Unique Ability
You! Yes, you! Did you know that you have an untapped resource pulsing just beneath your skin? No, it’s not that fourth shot of espresso. It’s your Unique Ability. We often speak about investing in companies, strategies, and technologies. But seeing as you are a visionary within your organization, I would argue that you are […]
How to Hire SDRs
How to hire sdrs? The current state of the labor market is.. not exactly desirable. Thankfully, business and life as we used to know it is slowly re-stabilizing in the wake of COVID19, which in turn means that the workforce is bouncing back. Unfortunately, sourcing skilled salespeople are currently nothing short of impossible, and what’s […]
Three Recruiters You NEED To Go Follow On LinkedIn Right Now
Even though Facebook may be considered the biggest social network site in the world right now, LinkedIn has been around longer. The “professional social network website” has around 310 million monthly active users, and if you’re wanting to network and create new business connections, there’s a good chance you’re one of the 310 million. There […]
Getting Started with Video Marketing
We’ve come a long way since the internet was a handful of lip-syncing videos and wine-pressing mishaps. At least the technology has—the intelligence behind it, maybe not. Video content packs a lot of value into a short time frame. Additionally, with music and graphics, it provides more entertainment value than a static image. For a culture driven by […]