Which Social Media Platforms to Focus on Based on Your Niche

When you’re a new startup company, outsourcing your SaaS marketing is a great way to get your foot in the digital door. But even if you choose to outsource the majority of the grunt work, there are still aspects of marketing that you can work on from home. Building your brand image on social media […]

What is a KOLBE Score?

Kitchen Nightmares is a guilty pleasure of mine—a show where Gordon Ramsay pokes his way into floundering businesses and comments on the mayhem at three hundred decibels. The show is also a great explanation of KOLBE scores at work. A typical episode involves Ramsay waltzing into a business that calls upon his help. He proceeds […]