What is Demand Generation?
If you’ve ever been as hungry as a bear while stuck in rush hour traffic before hearing an ad for a triple cheeseburger taunting you from the speakers… you already understand what Demand Generation Marketing is—and how effective it can be as you hop the median for drive-thru. What is Demand Marketing? Demand marketing is […]
What is B2B Sales
Customers aren’t the only ones who need a little massaging now and again. B2B Sales, or Business-to-Business, refers to product and service exchanges between two different business entities. No man is an island, and the same goes for companies. Even the Amazon monolith needs to order supplies now and again, whether that be subscription software, […]
The 8 Elements Behind Money Making B2B Cold Email
There is a reason bllind dates are not for the faint of heart. Trying to impress a stranger enough that they want to call you back is not an easy task. In the business arena, cold-calling is often synonymous with super-confident salespeople trying hard to get strangers not to hang upon them. So how is […]
Why You Need to Proof Read
Typos are like walking into your client’s office with untied shoes and a spot of spaghetti sauce on your collar. It doesn’t matter how hard or fast they thought you worked to get there—you still made a mess doing it. The bathroom is that way, sweetie. You really should go clean up. Every new set […]
Building Your Content Strategy
Developing a content strategy means crafting the content that your audience will interact with as they explore your brand and the solutions it offers. It gets its name from first understanding your business goals and later strategically deploying content to achieve these goals. It’s the chocolate mint on the pillow of marketing—a little gift that […]
Life Hacks
Life these days can feel stressful and complicated, so let’s take a few light moments out of your day and provide you with some helpful life hacks to get you through! Learn to say ‘no.’ Say no when it’s a ‘hell no’ and yes and when it’s a ‘hell yes!’. If the vibe is off, […]
Best CRM’s Today
Remember how in spy movies, when the hero or heroine walked up to a member of the bourgeoisie elite and a tiny bud in their ear ran them through the skinny on who they were talking to? Customer Relationship Manager (CRM) software is kind of like that—a supercharged way to understand your client relationships quickly […]
Driving B2B Sales with Channel Partners
We, as marketers, can’t be everywhere at once. As search engines and tech sites aggregate “top marketers” based on metrics such as user submissions on their particular site, the number of reviews from obscure advertising platforms, or geotags from the searcher’s area, it’s not always easy to help the leads find you. It’s even more frustrating […]
What Makes A Great Marketing Leader
Many marketers are good at what they do; marketers generally excel at communications, maintaining and fostering fantastic client relationships, and understanding branding and social media concepts. On the other hand, great marketing leaders set themselves apart and demarcate their services within the industry by excelling at understanding what is happening at every level of their […]
The Best Times to Post on Facebook
Did you know that the internet has rush hour? The good news is that it’s nothing like the highway. Instead of frustration, delays, and starts and stops, you’re seeing more traffic on your page than any other time of the week! The best part is no honking or left-on turn signals. Facebook has site-specific rush hours, […]