A New Age of B2B Marketing: The Rise of Empathy and Authenticity
In the rapidly evolving world of B2B marketing, a remarkable shift is underway. Traditional practices are giving way to new strategies focused on empathy and authenticity. This fundamental change is more than just a trend—it’s a revolution. As Chief Consultant at MKC Agency, Megan Killion has consistently advocated for authenticity and empathy in marketing. With […]
Stirring the LinkedIn Pot: How to Cook Up Engagement with Spunky Content
In the current digital landscape, the key to building a strong online presence extends beyond mere formalities. Authenticity, audacity, and an unapologetic narrative can transform your LinkedIn profile into an engaging platform. Megan Killion here, to delve into how audacious authenticity and spunky storytelling can spice up LinkedIn engagement. LinkedIn, often misconstrued as merely a […]
Tips to Strengthen Your Personal Brand on LinkedIn
Leveraging the networking power of LinkedIn is the best way to get your personal brand out there in front of the world. If you’re looking to be found in a professional sense, you have to create a personal brand on LinkedIn, but it can be a little scary at first if you’re not familiar with […]
Logo Design Tips & Tricks for the Digital Age
Feeling loco when creating your logo? There is so much to keep in mind — whether you’re updating your logo for 2022, or in the midst of a total rebranding, it can feel like you’ve looked at so much, you’re not sure what looks good anymore. The fact is that we are completely inundated with […]
The Best Times to Post on Facebook
Did you know that the internet has rush hour? The good news is that it’s nothing like the highway. Instead of frustration, delays, and starts and stops, you’re seeing more traffic on your page than any other time of the week! The best part is no honking or left-on turn signals. Facebook has site-specific rush hours, […]
5 Tips for Ethical Marketing
Would you rather listen to this blog? Hosted on BuzzSprout According to leaders in the field, marketing can either be ethical or unethical. There are many ways to market ethically, but these five tips can be a good starting point. 1) Think about the impact of your marketing. 2) Offer something of value to the consumer. […]