Average SDR Salaries by Industry
SDRs are undersung heroes of the sales world—helping to make connections and solutions appear out of thin air. While many envision a sales role in terms of suits and boozy lunches, the truth is that initial contact is often the hardest step. Business owners have busy schedules and aren’t too fond of strangers coming in […]
How to Find a B2B SEO Agency
It’s a dog-eat-dog world out there for B2B businesses! Success in your market space is all about standing out and wrestling the attention of prospective clients away from the competition. This is the heart of your marketing strategy and any experienced marketing agency will put this at the forefront of their plan. However, there is […]
What Is An SDR?
No, it’s not just Big Business Card looking to make an extra buck in inventing new business classifications—an SDR plays a dynamic and essential role in the ecosystems of many modern sales teams. A Sales Development Representative has been a role that was once niche in small tech companies. Their prime task is to locate […]
How are B2B and B2C sales different?
First things first…let’s sort out the letters, shall we? B2B stands for “Business to Business” and B2C is shorthand for “Business to Consumer”. In other words, a B2B company is selling products or services meant for other businesses to use, whilst a B2C business is aiming to sell directly to individuals. B2B and B2C have […]
Influence of Emotion on B2B Buying
When you think of emotion and buying, what comes to mind? Impulse-buying? Parking your brain in the garage when you pull out your pocketbook? Making purchases based on the way you’re feeling on a particular day? None of that seems very smart, or business-savvy. What if I told you there is a difference between emotion […]
A Healthy B2B Marketing Funnel
For any business, a healthy sales funnel is the visual representation of successful prospect-to-customer conversion. At the top of the funnel comes lead generation through qualified, vetted leads. In the middle stage of the funnel is lead nurturing, wherein you sustain your lead’s interest through marketing, content, and ongoing engagement, and at the bottom of […]
Why Nearly 60% of B2B Companies Outsource Marketing
Why do nearly 60% of B2B companies outsource marketing? A recent Corporate Executive Board study noted that an astounding 1,400 B2B customers found that customers completed, on average, nearly 60% of a typical purchasing decision before even conversing with a provider. That means that researching solutions, setting requirements, benchmark pricing, and ranking options are already […]
20 B2B Technology Marketing Tips
When it comes to business-to-business technology (also known as B2B technology), your marketing goal should be to target big businesses as your clients, not everyday consumers. In some ways, your marketing goals will remain the same: You still intend to showcase your product and use social media as a platform to promote it (or perhaps […]
B2B Technology Sales Tips | B2B Sales
You’re not setting up a roadside lemonade stand for your B2B business, even if it might be more fun most weeks. For B2B sales, your task is much more demanding than connecting thirst with a cold glass and calling it a day—your job involves bridging the gap between need and want, priority and budget, people […]
How to Know You Need to Outsource Your B2B Marketing
How to know you need to outsource your B2B marketing? It can be hard to find the right fit to pass off your B2B marketing to someone you can trust. These days, many businesses opt to outsource B2B particularly so they can benefit from a low overhead, low risk team of marketing experts. This way, […]