How to know you need to outsource your B2B marketing?
It can be hard to find the right fit to pass off your B2B marketing to someone you can trust. These days, many businesses opt to outsource B2B particularly so they can benefit from a low overhead, low risk team of marketing experts. This way, it’s possible to save on onboarding, training and other employee expenditures.
Outsourcing = delegating. And all effective leaders know that the key to succeed in business and save on your most valuable resource (time!) is to delegate according to your team’s strengths.
So why aren’t you already delegating your B2B marketing ops?
If you are doing marketing activities with no real, concrete plan and no direction and as a result your business now relies on your marketing efforts to be successful in order to grow, it may be time to consider outsourcing.
Pssst! Want to know my secret? I outsource my own marketing as well – companies who want to completely focus on creating and building the best products and services often choose to outsource their B2B marketing specifically, because at the end of the day, isn’t it all really just about delegating?
Nearly 2/3rds of businesses outsource their B2B ops. A custom team of devoted experts can support your sales team initiatives and churn out results! Over the long term, you will also save on precious recruitment costs, as an outsourced B2B team will be highly qualified and experienced in picking up your organization’s pace. Investing in an outsourced team is a cost-effective way to quickly increase ROI, as you aren’t spending money on onboarding or training new employees. Moreover, your new team of outsourced experts will help fill in some of the resource gaps.
Do you feel like your team is fractured and certain staff members are taking on task loads outside of their skillset? Increase performance by segmenting your workforce and set your staff up for success by playing to their strengths, and onboarding an external team to assist with B2B. Your outsourced team will also lend a critical eye on your B2B sales funnel, and provide immeasurable value from a fresh set of eyes that internal talent might have missed.
At Megan Killion Consulting, we know the B2B struggle is too real, and want to meet your needs with the required experience, fully stacked data, and a pathway to your increased success to scale your sales and create real ROI.
Scale faster by outsourcing your B2B marketing stress to MK Consulting.