Navigating Sales Objections in the Modern Age: The BANTR Framework
In the world of sales, we’ve long relied on the BANT framework (Budget, Authority, Need, Time) to qualify prospects. For years, this tried-and-true method has been a cornerstone in sales strategies across industries. But times are changing, and so are our prospects. The Evolution of Sales Objections Prospects are more informed than ever before, transforming […]
32 “Free” Ways to Get Leads for Your MSP: The Ultimate Guide
By Megan Killion, Chief Consultant at MKC Agency For MSPs, attracting the right clients is not just an aspect of business growth – it’s the lifeblood. But what if I told you that you could generate a stream of high-quality leads without breaking the bank? I’ve spent more than 15 years in the B2B technology […]
Deep Dives into Growth: A Review of the MSP Ultimate Growth Conference
Recently, I had the extraordinary privilege of attending the MSP Ultimate Growth Conference, a two-day event showcasing some of the most prominent thought leaders in the Managed Service Provider (MSP) space. Each session offered in-depth insights into different facets of MSP growth, from free lead generation tactics to understanding the intricacies of your buyer personas. […]
Unmasking the Tech Universe: A Deep Dive into MSP Geek Con
Recently, I attended the first-ever MSP Geek Con, an event that truly impressed me with its high-quality content, informative sessions, and warm community spirit. Even though the convention was primarily aimed at techs and business owners in the MSP industry, I found it to be a valuable resource that offers deep insights into the […]
Must Follow Streaming Media Leaders on LinkedIn
The world of streaming media is changing at a rapid pace. New platforms, technologies, and tools are popping up daily, and it can be hard to keep up with everything happening. LinkedIn takes center stage in this evolution. More people are now using LinkedIn to stream and share information or engage with their followers. As […]
Driving B2B Revenue with Channel Partnerships
We, as marketers, can’t be everywhere at once. As search engines and tech sites aggregate “top marketers” based on metrics such as user submissions on their particular site, the number of reviews from obscure advertising platforms, or geotags from the searcher’s area, it’s not always easy to help the leads find you. It’s even more […]
Best Outsourced B2B Marketing Companies in 2022
We’re marketers, not octopi. We’ve only got two arms to work with, and at any given moment, one of them is wrangling empty coffee cups out of the Zoom camera view. It’s a tough job, but someones gotta do it. When cutting through the thick of your inbox feels like exploring the rainforest, or when […]
An ABM Get Started Guide for B2B Technology Marketing
If you’re new to the concept of ABM, allow us to use a little fishing analogy: inbound marketing is casting a net. Account-based marketing (ABM) is spearfishing. The nature of inbound marketing is that you don’t know exactly who you’ll sell to. You may have a general idea (where you’ll throw your net), but your […]
What Makes a Great Marketing Leader?
What Makes A Great Marketing Leader Many marketers are good at what they do; marketers generally excel at communications, maintaining and fostering fantastic client relationships, and understanding branding and social media concepts. On the other hand, great marketing leaders set themselves apart and demarcate their services within the industry by excelling at understanding what is […]
Best CRMs in 2022
Remember how in spy movies, when the hero or heroine walked up to a member of the bourgeoisie elite and a tiny bud in their ear ran them through the skinny on who they were talking to? Customer Relationship Manager (CRM) software is kind of like that—a supercharged way to understand your client relationships quickly […]