How to Develop an Actionable Marketing Framework
When an architect designs a building, is she more concerned with the “why” of the building, or the what and the how? Think of develop an actionable marketing framework as the blueprint to your overall marketing strategy. It’s a template that spells out the exact steps you need to put in place to execute your […]
Introduction To Buyer Personas
When you build out your offerings, you will naturally find yourself gravitating to certain types of individuals or customers. As a young business growing a client base from scratch, these are the customers that you have the most synergy with. Whether it is their complementary ethics, vocabulary, or specialized needs you are well-equipped to serve, […]
How To Get Your Marketing Emails Opened
The first thing that should be on your mind when creating an email marketing campaign is how to improve your open rate. Can you imagine if Moses climbed the mountain and came down without the tablets? That’s what it’s like when your emails don’t get opened, and customers walk away without having taken any value […]
LinkedIn Hiring Hacks
For a while now, LinkedIn has become the place to be when it comes to B2B. The massive number of connections, active users, and collaboration between communities is unparalleled in any other social media platform—not to mention the hiring features built into the site. When you sign up for LinkedIn, it is not like Facebook, […]
How to Run a Great Demo
Running a great demo is like throwing a memorable Oscars party. It’s both an art and a science; nail it, and you walk away a winner of the party planning Hall of Fame. Throw a lame party, and no one will be accepting next year’s invite or asking you to host ever again. Sales demos […]
A Healthy B2B Marketing Funnel
For any business, a healthy sales funnel is the visual representation of successful prospect-to-customer conversion. At the top of the funnel comes lead generation through qualified, vetted leads. In the middle stage of the funnel is lead nurturing, wherein you sustain your lead’s interest through marketing, content, and ongoing engagement, and at the bottom of […]
McDonald’s Marketing: It’s Better Than Their Food!
Before we go any further, let me start by saying – we’re not knocking the food, it’s just their marketing is really, really good. It has to be, to stay in business that long, to face that many competitors, and to get dragged through the mud on occasion (we all remember the video that showcased […]
The Benefits of Outsourcing Key Startup Functions
What are the benefits of outsourcing key startup functions?- You have a great business idea and you’re primed to turn it into a real business. Great! Do you have the design skills to build your brand? Are you equipped to manage the complex finances of a startup? If your answer to some (or all) of […]
Better Leads And Content Distribution
Hubspot has long been a favorite ‘pipeline’ platform for many agencies. However, many who start on the platform feel forced to ‘gate’ their content, often as part of the training that has to happen to understand how the program works. On this platform, marketers are taught to put everything behind an email form, enabling them […]
How to Scale a Content Engine with Small Staff?
Not every marketing team has a mammoth budget. I regularly work with SaaS companies at $100m ARR, and they’ll have anywhere between $10m-$75m to spend every year. But size doesn’t mean anything when it comes to building an effective content engine. In fact, it’s common to see a 3-person marketing team outpacing those with 25+ […]