How to get more likes on Instagram?- You shouldn’t have to buy love—not in your personal life and not online.
In the past year, Instagram has changed how likes are displayed at a glance, first by removing a count and, more recently, allowing users to opt-in. Invisible or not, it doesn’t change how important it is to create organic engagement on your profile to scale your clicks!
That’s right: gathering more clicks for your profile isn’t just for swimsuit models and ski photos. They’re a crucial and free way to attract more social media users into your funnel and to help them through to the final sale.
If you’re a business owner looking to increase your Instagram footprint, here are five foolproof tips for landing you more hearts than a field of artichokes.
Whether you’re a brick-and-mortar store or an at-home brand, having a custom Location Tag will allow users to aggregate their posts with your own in one convenient place. Adding a location tag also increases your chances of being found in a location search as well as a product one. Score!
A strong community presence not only leads to more likes but leads conveniently into my next tip…
Engage And Land On The Explore Tab
The most highly-active accounts with solid membership and community engagement can land on the Instagram “Explore” tab—a feed populated with content relevant to each user.
Engagement doesn’t have to be limited to your own page, either. Commenting on accounts you are friendly with (or want to be friendly with) is a great way to attract users from their feed onto your own. It may even lead to collaboration opportunities! I can attest to the power of the Explore Tab personally—my feed is made up of more cooking videos than anything else these days. At this point, half of my new recipes are coming from online sources! This has kept me engaged for months now. What if customers who need your product could say the same?
Post At The Right Time
The overall best day is Wednesday.
The most consistent engagement happens Tuesday through Thursday from 10 am–3 pm.
Giveaways and Contests
While buying likes is never a good idea, trading them for services or gifts is a cost-effective way to drive engagement.
Host a giveaway where users can tag friends, like posts, or follow specific profiles in exchange for a gift or voucher. Running these contests leads to more followers since many will not immediately unfollow following the contest’s end.
You don’t need to promise anyone the moon on a string. Just a little enticement is enough to get some comments, likes, and community movement happening.
Quality And User-Generated Content
This one should go without saying, but ensure your posts are, you know… good.
When you play the numbers game, it might be tempting to follow only current trends or rack up a hashtag word count longer than War and Peace. Remember who you are creating content for—users who could be interested in your product or services.
Posting user content is a great way to reward those who engage with your content and have made your product a part of their daily lives. Since it connects their personal page with a larger audience, many are eager and willing to provide this content readily! That means free marketing content, a more engaged audience, and a custom-built sense of community touch. What’s not to love?
Remember, you’re not trying to win a popularity contest. A highly engaging account aims to attract new users and drive engagement across all of your platforms. Eyes on the prize—your funnel is only as good as your landing pages, and your likes are only sound in the context of overall conversion.
If you’re looking to turn those hearts into sales, let’s get in touch. With one meeting, we could have you sailing along in a strategy that converts likes into love. And, you know, revenue. That other important thing.