Step-by-Step: How to Build a Winning Sales Process for Your MSP
Establishing a winning sales process is crucial for any Managed Service Provider (MSP) seeking sustainable growth. A streamlined, efficient sales process not only helps close deals faster but also builds stronger relationships with your clients. Here’s a step-by-step guide on how to construct an effective sales process for your MSP: Step 1: Define Your […]
A New Age of B2B Marketing: The Rise of Empathy and Authenticity
In the rapidly evolving world of B2B marketing, a remarkable shift is underway. Traditional practices are giving way to new strategies focused on empathy and authenticity. This fundamental change is more than just a trend—it’s a revolution. As Chief Consultant at MKC Agency, Megan Killion has consistently advocated for authenticity and empathy in marketing. With […]
The Changing Landscape of MSPs: Navigating New Responsibilities through Sales and Marketing
By Megan Killion, Chief Consultant, MKC Agency According to a 2020 TechTarget article, the role of Managed Service Providers (MSPs) has undergone significant change. As global CIO Joe McKenna for managed cloud provider Syntax puts it, the evolving roles and responsibilities of modern MSPs are tied to the increased need for CIOs to be […]
MSP Lead Magnets: 5 Guide Ideas for Lead Generation Success
Today, I want to chat about an incredibly powerful tool that often flies under the radar – lead magnets. But not just any lead magnets, we’re going to hone in on creating useful guides. Guides that offer such tremendous value, they practically do the lead generation for you. Sound like a plan? Alright, let’s dive […]
The BANTR Framework: A New Approach to B2B Telco Sales
Navigating the sales landscape in the B2B telecom sector can be a complex task. Traditional methods of identifying sales prospects may not be enough in today’s fast-paced, technology-driven environment. Enter BANTR, a new sales framework that takes into account the Budget, Authority, Needs, Timeline, and Risks (BANTR) of your prospective clients. Coupled with an understanding […]
The Evolution of Sales Objections and the Emergence of RISK: A Perspective for MSPs
When we talk about sales objections, it’s easy to get caught up in the traditional BANT framework. This approach has guided sales pros for decades, focusing on Budget, Authority, Need, and Time. It’s a neat, tidy package that’s served us well, but let’s face it: sales is not a neat, tidy business. Enter the age […]
Navigating Sales Objections in the Modern Age: The BANTR Framework
In the world of sales, we’ve long relied on the BANT framework (Budget, Authority, Need, Time) to qualify prospects. For years, this tried-and-true method has been a cornerstone in sales strategies across industries. But times are changing, and so are our prospects. The Evolution of Sales Objections Prospects are more informed than ever before, transforming […]
Best CRMs in 2022
Remember how in spy movies, when the hero or heroine walked up to a member of the bourgeoisie elite and a tiny bud in their ear ran them through the skinny on who they were talking to? Customer Relationship Manager (CRM) software is kind of like that—a supercharged way to understand your client relationships quickly […]
Must Have Chrome Extensions for Sales & Marketing
Chrome Extensions are superpowers for your written documents. They can help with everything from improving how effectively you prospect, how precisely you understand your targets and search terms, and even optimizing your documents for more compelling writing. (oooh, compelling—excellent suggestion, computer!) I’ve compiled a few of the most useful free chrome extensions to superpower your […]
How a B2B Tech Consultant Can Supercharge your Outreach
As with all marketing and sales-related tasks, when it comes to outreach, you need a strategy. It’s important to start with your goals, defining what success will look like and how you’ll know you’re on the right track. Such measurements are often referred to as key performance indicators (KPIs). Once you know where you want […]